What is the first thing that grabs your attention when you hear people discussing online reputation management (ORM)? Most likely, after listening to them, you will think that ORM (Online reputation management company Floridais ) all about managing negative reviews and comments about your brand, getting rid of all that which shows your brand in the bad light by burying them down under positive content. For instance, you can search for your company’s name and see what types of results show up. Remember, these are going to be the same things that any customer or client would come across when they look up the search engine for your company’s name.
Anyway, as per your expectations and belief, SERPs should contain your website, social media pages, and a couple of positive feedback. Unfortunately, sometimes things don’t happen the way you imagine them, and hence, you end up feeling a bit shocked. To your utter surprise, you can find that other companies with the same or similar name as your brand have occupied the top positions in Google. Or, a media story about a workplace crisis related to you can feature in the higher ranks.
There can be other scenarios also that get priority, such as:
- Poor ratings and negative reviews
- Blog posts attacking your brand
- Outdated or incorrect information posted on social accounts
Those who take these things lightly make the mistake of risking their relationship with existing and potential customers. The adverse reports about your brand can stop buyers from committing any purchase with you. And, slowly, your business and its revenue can slide down. You can even find lawyers saying the same thing that how even one false accusation against a company can damage its reputation forever. That’s why anybody (including individuals and organizations) don’t want to take any risk with it, especially in this age of the internet where everything spreads faster than you anticipate and becomes viral.
So, learn from them and take responsible steps before it is too late. You don’t need to wait for the online negativity to devour all your hard-earned money, image, and efforts. You can take concrete steps from the beginning by investing in the right ORM strategies. For help, you can consult an expert ORM Company Florida. It can give you clarity about ORM goals, practices, plans of action, and results.
Online reputation management company Florida: Goal Identification
There are three aspects to any online reputation management activity. These include maintaining, enhancing, and repairing online reputation. When everything is going according to your wishes, you need to keep them the way they are. You want to have a close eye on all the happenings so that you can weed out anything negative. Being vigilant at all times can pay back hugely. Repairing reputation becomes your goal when you see a lot of negative information about your company on the internet. It harms your brand’s image and credibility. So, in this context, you endeavor to pull down the visibility of damaging information by posting and spreading positive content.
Lastly, you aim to improve your online reputation when you are comparatively in a good state in terms of positive presence and information. You want to enhance it a bit more. However, it doesn’t mean that there will be no negative details about you. There can be some good and some bad things about your company on the internet. So, you need to add more positive information to change the equation for a better side.
ORM Company South Florida
As such, by looking at these three aspects or threefold aim, one can feel that anybody with little or some knowledge of the digital world would be in a commanding position to deal with ORM. Don’t make this mistake and assume things even if you are a driven DIY person. Specific tasks should be left to experts, and ORM is a critical part of SEO exercise that needs proper coordination and execution of ideas for a successful experience. Hence, it would be best if you looked for a reputable ORM Company South Florida, or Florida in general, for assistance in this area. The companies usually have access to advanced ORM tools and information that help them spot and fix challenges aptly.
ORM tools for reputation management online
Whether you go to an online reputation management company Florida or somewhere else, you will come to know that everyone uses specific tools for these activities because of the extensive and complicated nature of the job. Their apps can be expensive and quite advanced. For a small or even a large company, this type of investment can mean an additional cost. For ORM and SEO agencies, these are useful as clients pay for having a broader and better reach to information.
Anyway, some of the popular tools that you may want to try yourself, include Talkwalker, ReviewTrackers, KnowEm, or so. Each of these platforms tends to be distinct from each other in terms of features and how they work. For example, Talkwalker can alert you about any discussions happening around your brand on social media sites, websites, and other online platforms. It’s a free tool that can give you an update of the last seven days. Similarly, some people use ReviewTrackers to find what customers are saying about their company. It can track over eighty locations. The benefit of this tool is that you can gauge the satisfaction level of your customers and tweak changes.
Combination of ORM apps
In this context, it is again a reminder, though that every tool (especially free versions or basic models) tends to have specific limitations. You cannot trust them entirely. For a perfect measurement of the events and incidents, you may need to have a combination of ORM apps at your disposal. Then, it would be best if you also had adequate time to analyze results coming from each of them before identifying goals and strategizing. In essence, you will need to spend money, hire resources, and invest a lot of your time too. When you entrust an agency with this responsibility,
you mainly give money and some amount of your time, which in the end proves to be quite affordable compared to doing it yourself and buying tools. And the hiring cost of the agency doesn’t have to be too high as well. You can always ask for quotes, compare their services, and pick the one that seems most beneficial to you.
Plans of action for online reputation management
If you talk to an experienced online reputation management company Miami, South Florida, you get many new ideas and points, which otherwise may remain a secret. For instance, you may wonder where people get negative feedback about your brand or company. Well, you can discover it quickly if you go through reviews and feedback. Generally, unsatisfied customers, sneaky competitors, and unhappy former members of the staff can spread negativity around you through social media channels and review sites.
Other than that, you can visit aggregator websites where angry blog posts about your products or services can emerge. All these can target you, your brand name, or specific team member by bringing up a fresh or old allegation. You may or may not be at fault. But negative information can be harmful to your reputation even after years if you do nothing in this area.
Digital reputation strategies
To deal with them, you have to form a couple of digital reputation strategies. Your in-house team may not be apt for such tasks due to their limited knowledge base. So, as per the situation, you should think of onboarding a professional adviser. A professional ORM person from an agency side will be able to guide you through this process and redeem you of the precarious situation using his experience, expertise, and accessibility to the scores of tools and information. The agency can help you get rid of the harmful content wherever possible and push down those that are impossible to eliminate.
In this method, an agency can approach the issue from different angles. For instance, your agency can negotiate with publishers or domain managers to hide the visibility of the content from SERPs only after studying all the legal implications and dangers. Or, it can suggest creating content that highlights the company’s vision and values while dealing with short-term issues or applying a long-term strategy.
Building positive content
Of all the activities, building positive content plays the most critical part of the entire ORM exercise. It is not only an effective defense mechanism but also an ideal way to oppose negative comments. However, you must not take this task casually. It involves a lot of things, such as website development, social media account opening, and publishing original content.
If search pages show negative information on the top, you would need to double your content development efforts and post them on time to shift their rankings to lower positions as much as possible. For this, continued monitoring and modifications are most important. If you slowdown in this endeavor, your whole strategy and whatever you did for so long may go waste.
It means you have to be careful with every step to ensure your invested efforts, time, and money pay back handsomely. Based on what all can happen and how you can track and rectify them, you can conclude that SEO is a vital component of ORM as it covers all the aspects related to it. And there are mostly four stages of SEO that come in handy in ORM efforts. These include Preparation, Review and Analysis, Planningand Implementation, and Measurement, Reports and Optimization. Let’s discuss them one by one a bit.
Four stages of SEO for online reputation management
Whether you go to an online reputation management company Orlando or Miami in Florida, you will realize that some diligent SEO practices can change the game in your favor. However, it doesn’t mean you should expect overnight miracles. SEO is a slow and gradual process that tackles short-term challenges and paves the way for long-term and sustainable impact.
So, as mentioned above, search engine optimization for ORM will likely include four phases, which go like this:
Preparation stage: To understand the root cause of a problem or a situation, you first need to build a strong and clear understanding of your business and its goals. Based on this, you can review the effectiveness of your analytical tools and create timelines.
Review and Analysis stage: In this phase, you need to check all the technical aspects and issues so that you can analyze what you can do and where. It mainly involves competitive analysis.
Planning and Implementation stage: You will need to come up with an SEO strategy based on all the observations and analysis. It should spot opportunities and establish sustainable results. And to attain it, you should optimize all the channels as much as possible.
Measurement, Reports, And Optimization stage: Whatever strategies you implement, you need to monitor and gauge their impact. For this, you would need to dig into data. You can check reports for information on trends and, again, refer to them for sketching further action plans. As recommended , you will need to test and always tweak to avoid risk of slipping back to a previous condition.
While all these can seem a simple task from outside,you cannot handle them alone or even with an in-house team. External intervention can be more insightful and path-breaking. Since ORM agencies are the specialists, you can understand how well versed they must be in this task. They tackle small and large unique ORM challenges every day. Hence, they tend to display an intuitive understanding of the overall situation and can suggest something useful quickly.
So, what are you planning to do now? If you think your online reputation is suffering or at risk, you should approach a trustworthy Florida company for help. Just make sure it is an ORM expert and has enough credentials to prove its worth to you.