3 Mistakes SEO Experts Make when Assessing Content Performance in SEO

3 Mistakes SEO Experts Make when Assessing Content Performance in SEO

There are many ranking factors that Google and other search engines apply to determine which pages are ranked first for different queries in organic search. This has changed with the proliferation of mobile devices used in search, introducing factors like mobile-friendliness and reducing significance of others, like link profiles. One thing remains certain: improving user…

4 Myths Your SEO Expert will Help Debunk

4 Myths Your SEO Expert will Help Debunk

Search engine optimization (SEO) is one of the most debated aspects of online marketing. While some analysts vouch for the importance of SEO, others claim it is too complicated for businesses to fully leverage. As a business startup, you will be swamped with contradictions everywhere you look. One thing is clear; while some people argue…

3 Questions to Simplify Your SEO Expert Hiring Process

3 Questions to Simplify Your SEO Expert Hiring Process

Search engine optimization (SEO) is an integral part of any online business marketing strategy. High ranking on search engine result pages (SERPs) determines the conversion rate on your website. If your target audience can’t find you on the first page of a search engine result page, they are most likely to go with the competition.…

3 Mistakes SEO Experts Make when Assessing Content Performance in SEO

3 Mistakes SEO Experts Make when Assessing Content Performance in SEO

There are many ranking factors that Google and other search engines apply to determine which pages are ranked first for different queries in organic search. This has changed with the proliferation of mobile devices used in search, introducing factors like mobile-friendliness and reducing significance of others, like link profiles. One thing remains certain: improving user…

3 Lessons SEO Experts Should Learn about Technical SEO

3 Lessons SEO Experts Should Learn about Technical SEO

The importance of technical SEO efforts for an SEO campaign covers a little more than just makeup or superficial dressing. The following are some important lessons SEOs should learn about it. It is not superficial Technical SEO is fundamentally required for websites of all sizes that want to rank well in organic search. You can…

3 E-commerce Trends SEO Experts in 2016 should already know

3 E-commerce Trends SEO Experts in 2016 should already know

Few businesses stand to gain from correct SEO strategies as online stores/ecommerce sites. These are sites where products/services can be directly bought. Good SEO for these sites results in larger income for the business. However, these practices are always evolving in response to many factors including search algorithms and user preferences among others. Below is…

Where Should You Publish Your Press Release?

Where Should You Publish Your Press Release?

Web marketers utilize many forms of business promotion and brand building techniques to grab the attention of consumers as well as prominent media houses. One such frequently applied and time-tested technique of business promotion is press release writing. Press releases are posted online by various corporate houses to disseminate information about the company and make…

Mobile Travel Search Redefined by Google: Will It Impact Your SEO Strategy?

Mobile Travel Search Redefined by Google: Will It Impact Your SEO Strategy?

Google loves to surprise the SEO professionals and web users by pushing new algorithm updates and making changes to its User Interface. Last month, a couple of weeks ago, Google completely redesigned its travel search interface for mobile/tablet users. After this redesign, if you search for a long tail destination keyword, Google will offer a…

How to Take Advantage of Your Competitors to Enhance SEO

How to Take Advantage of Your Competitors to Enhance SEO

There are millions of websites in the World Wide Web and the numbers are increasing each day. If you search for any keyword, you will see at least one hundred websites offering that particular product or service. You can either feel hopeless, as the competitors are driving the traffic away from you and pushing your…