The Hurdle

American Hat Makers, a renowned hat manufacturing company, wanted to increase their online visibility and attract a larger audience to their website. They faced the challenge of ranking prominently on for key industry-related keywords, including “mens fedora hats,” “cowboy hat bands,” and “womens straw cowboy hats.”


Addressing The Issue

Walnut SEO partnered with American Hat Makers to implement a comprehensive SEO strategy to enhance their online presence. The following steps were taken:

  1. Keyword Research: Walnut SEO conducted extensive keyword research to identify the most relevant and high-impact search terms related to American Hat Makers’ products. The primary keywords targeted were “mens fedora hats,” “cowboy hat bands,” and “womens straw cowboy hats.”
  2. On-Page Optimization: Walnut SEO optimized the website’s content, meta tags, headings, and URLs to strategically incorporate the target keywords. This included optimizing product pages, category pages, and blog articles to ensure maximum visibility for the selected keywords.
  3. Content Enhancement: Collaborating closely with American Hat Makers, Walnut SEO developed high-quality and engaging content that showcased the unique features and benefits of their hat products. This involved creating informative blog articles, product descriptions, and styling guides that catered to the interests and needs of their target audience.
  4. Technical SEO: Walnut SEO performed technical optimizations, ensuring the website was well-structured, fast-loading, and mobile-friendly. This improved the user experience and helped search engines crawl and index the website more effectively.
  5. Link Building: Walnut SEO implemented a strategic link-building campaign to acquire high-quality backlinks from relevant and authoritative websites. This helped to improve the website’s credibility and increase its chances of ranking higher on search engine result pages.


The Final Outcome

The collaboration between Walnut SEO and American Hat Makers led to significant achievements:

  1. Top Search Engine Rankings: Through diligent optimization efforts, American Hat Makers achieved top rankings on for the targeted keywords: “mens fedora hats,” “cowboy hat bands,” and “womens straw cowboy hats.” This prominent positioning boosted their online visibility and attracted a larger audience to their website.
  2. Increased Organic Traffic: The top search engine rankings resulted in a substantial increase in organic search traffic. The targeted keywords attracted a relevant audience actively searching for hat products, driving more visitors to the website and increasing the potential for conversions and sales.
  3. Enhanced Brand Visibility: American Hat Makers solidified their position as a trusted and reputable hat manufacturer in the industry. The improved online visibility increased brand recognition and established them as a go-to destination for men’s fedora hats, cowboy hat bands, and women’s straw cowboy hats.
  4. Higher Conversion Rates: The increased organic traffic and improved visibility directly translated into higher conversion rates for American Hat Makers. The website’s exposure to the target audience led to an increase in inquiries, product purchases, and overall revenue.

Through the effective collaboration between Walnut SEO and American Hat Makers, the SEO strategy successfully enhanced online visibility, attracted a larger audience, and positioned American Hat Makers as a leader in the hat industry for mens fedora hats, cowboy hat bands, and women’s straw cowboy hats.