What started as a simple blogging platform is now the most sought-after content management system. WordPress has undergone massive transformation and enrichment over the past 15 years, thanks to the contribution of numerous enthusiasts of the open source platform. The advent of WordPress has brought radical changes to the approach in creating websites and strengthened SEO. The WordPress platform has inbuilt SEO features so that you can use straight away. For meeting advanced marketing requirements, you can use WordPress plugins; there are thousands of them, which can work wonders for the campaign. You will find plenty of widgets too and WordPress themes that have made the platform all-powerful for SEO marketing. Whatever online marketing resource you are looking for, you are sure to find one in the WordPress repository.
Familiarization is essential
To use WordPress under the guidance of the best SEO Company in New York City, you must get familiar with the platform before you start using it. Familiarization helps to understand what you can expect from the platform and which features would do complete justice to your marketing campaign. It is easier to talk about the various terms like themes, widgets, databases, and plugins but unless you understand what these mean and how you can use it for your needs, you will not be able to utilize WordPress features to your advantage. It is therefore essential to prepare well by understanding how WordPress is relevant for SEO so that you can get the best from it. Since WordPress has a huge range of options and features, you must know what is relevant for you. In this article, we will discuss some of the features that would help you to gain insights into how the CMS works.
No discussion about WordPress can be complete without referring to plugins at least once. That WordPress is immensely powerful in driving SEO is a well-accepted fact, but then other CMS’ are also SEO friendly. So, what is it that gives WordPress the cutting edge over other CMS? The WordPress plugins multiply the inherent powers of WordPress many, many times. Drawing an analogy from the world of bodybuilding, the plugins are like steroids that give more muscles to the CMS and make it most attractive to marketers.
Just as you can add some extra features to your car or upgrade computers to enhance its performance, similarly, you can use WordPress plugins to accomplish tasks with ease. Plugins not only make marketers happy but it also lends much comfort to viewers too. Numerous plugins are available, and as the number keeps growing, it is not at all difficult to find one that makes it convenient for you to accomplish some special tasks. By logging on to the directory at WordPress.org, it is easy to download any plugin and then install it. Some plugins appearing in the sidebar works well when used with widgets.
Widgets for WordPress
You can make plugins more useful and effective by pairing it with WordPress widgets. For the plugins to perform at its peak efficiency, you need the backing of widgets. In simple words, you need widgets if you are using plugins. The dragging and dropping features of WordPress that makes it so attractive to users is the result of using widgets. Some widgets come with the default version of WordPress but to explore its true powers; you have to acquire some more that exactly meet your requirements.
The themes are the primary attraction of WordPress that can even help a non-specialist to create attractive websites. The best thing about WordPress is that you need not learn codes or some special computer technology for using it. Countless themes crowd the internet, and such attractive is the collection that you might face the problem of plenty when choosing one for your website. Customization is one of the high points of WordPress as you can make websites perform in the way you want. The themes come with enormous customization opportunities, and for adding some advanced features to the website, you have to rely on professionals who know codes. Choose a theme by considering its functionalities and its ability to present your business convincingly so that the audience likes it at first sight.
The database of WordPress is the heart of the CMS as it stores all content and data on the website. Although the database remains invisible, it provides the inherent strength of the platform, and you must know something about it before using WordPress. In response to viewers’ queries, the system retrieves the file and other data from the database to present it for viewing. You have to look after the database well to ensure smooth performance of the system.
The basic knowledge about WordPress would make you more confident in using the platform.