WordPress is one of the most popular site-building and content management systems in the world. According to a recent study, WordPress powers 32% of all websites on the internet.
Voice search is becoming more popular, it’s important for website owners and content creators to optimize their sites for this growing trend. Luckily, optimizing WordPress for voice search isn’t difficult or time-consuming. In this article, we’ll show you how to do it.
What is Voice Search?
Voice search is a type of technology that allows users to perform a search query by speaking into a device such as a smartphone, tablet, or computer.
This technology has been around for quite some time, but it hasn’t been widely used until recently. The release of smart speakers like the Amazon Echo and Google Home has made voice search more popular than ever.
How to Optimize WordPress for Voice Search
There are a few different things you can do to optimize WordPress for voice search. Let’s take a look at each of them.
1. Use Short and Concise Titles
When it comes to optimizing your content for voice search, one of the most important things you can do is use short and concise titles. This is because when people use voice search, they tend to speak in short phrases or questions.
So, if your titles are too long or wordy, there’s a good chance that voice search users won’t be able to find your content. Instead, focus on using titles that are short and to the point.
2. Use Long-Tail Keywords
Another thing you need to do to optimize your WordPress site for voice search is to use long-tail keywords. These are keywords that are more specific and detailed than general keywords.
For example, if you have a blog post about how to make a cake, a long-tail keyword would be “how to make a strawberry cake.” This keyword is more specific than simply “cake,” so it’s more likely to be used in a voice search query.
3. Optimize Your Site for Local Search
If you have a business or service that serves a specific location, it’s important to optimize your site for local search. This means including things like your city and state in your titles and tags.
For example, if you own a bakery in Los Angeles, you would want to include the keywords “Los Angeles bakery” in your title and tags. This will help ensure that your content comes up when people use voice search to look for bakeries in Los Angeles.
4. Use Schema Markup
Schema markup is a type of code that helps search engines understands the content on your website. It’s used to provide information about your site, such as the name of your business, your address, and your phone number.
Adding schema markup to your WordPress site is a great way to optimize it for voice search. This is because when you use schema markup, you’re essentially giving search engines a roadmap of your site. This makes it easier for them to understand and index your content.
If you’re not sure how to add schema markup to your WordPress site, there are a few plugins you can use. One of the most popular is WP SEO Structured Data Schema.
5. Optimize Your Images
In addition to optimizing your text content, it’s also important to optimize your images. This means adding things like alt text and title tags to your images.
The purpose of this is two-fold. First, it will help ensure that your images appear in image search results. Second, it will help people with visual impairments understand what your images are about.
To add alt text and title tags to your images, simply edit the image in WordPress and fill out the appropriate fields.
6. Use an SEO Plugin
Finally, one of the best things you can do to optimize WordPress for voice search is to use an SEO plugin. These plugins will help you with all aspects of optimizing your site for search engines, including voice search.
Some of the most popular WordPress SEO plugins include Yoast SEO and All in One SEO Pack. Both of these plugins are available for free from the WordPress plugin repository.
That’s it! These are just a few of the things you can do to optimize WordPress for voice search. Implementing even a few of these tips can help you improve your site’s ranking in voice search results.