Some basic on-page optimization techniques recommended by an SEO Expert Singapore
It is easy to implement SEO, especially by using SEO-friendly websites. However, you must know the techniques of optimization for search engines, which would automatically make the website likable to the audience. Business owners must take help from some SEO Expert Singapore to optimize their websites using the best techniques of on-page and off-page optimization coupled with technical SEO. The efforts would ensure the flow of organic traffic to the website as it gains high visibility.
When we talk about search engine optimization techniques, the focus is usually on the off-page efforts. And around link building, guest posting, and other technical aspects of SEO. However, off-page optimization alone does not yield the right results unless backed by suitable on-page optimization measures. Blending on-page and off-page SEO produces the best results. Only experts like walnutseo.com can formulate strategies for making them work in tandem.
On-Page SEO explained by the SEO Expert Singapore
When we talk about optimizing a website, some actions occur on the website, and others happen beyond it. When the optimization efforts revolve around the website elements like the web pages, it is called ‘on-page’ SEO, which consists of various measures to increase the website’s visibility and drive more traffic. Publishing high-quality content tops the list of on-page SEO measures. There are many more things like optimizing the headlines and HTML tags, including the title, and optimizations of images, Meta tags, and header. On-page optimization aims to establish EAT (expertise, authoritativeness, and trustworthiness) of websites to impact the search rankings.
Walnutseo.com considers various on-page optimizations aspects of the webpage and makes it work in unison to help gain higher visibility. Our team of specialists undertake extensive research to deliver the best.
Why is on-page SEO important?
To enable viewers to enjoy the time spent on the website, a lot depends on your on-page optimization efforts. Since the viewer’s engagement plays a critical role in deciding the business outcome, on-page optimization gains immense importance. The on-page optimization measures enhance websites’ search engine friendliness, which allows search engines to understand its content and relevance to specific search queries. Content relevance has been much more in focus than before as search engines are now using Artificial Intelligence (AI) and semantics, leading to more sophistication while trying to evaluate websites.
Google now looks beyond the search terms to discover its intent to present the most relevant and pin-pointed search result that satisfies the queries to the fullest. AI helps search engines identify the nature of the query, whether navigational, informational or shopping.
To keep pace with the development, you must optimize the website elements in line with the best practices so that searchers can see the relevant elements that matter to them, like images, videos, text, audios, etc. On the other hand, search engines can see through stuff like structured data, HTML, tags, etc.
According to us, the following areas need special attention when you are implementing on-page SEO.
EAT
Google uses the factors of expertise, authority, and trustworthiness as a yardstick to assess web pages, content, and every other detail of the website. Content is the lifeblood of websites. Google has always placed it on a higher pedestal by placing a premium on good quality content. It underlined its importance by rewarding sites with a higher ranking that publish superlative content. Analysis of the search results will reveal the relation between search rankings and high-quality content. EAT plays a critical role in influencing organic search results, making it a top priority when implementing on-page SEO.
Title tag
The title tag, also known as HTML tag in the head section of web pages, is a common sight, and it contains hints about what the page content or topic is all about. By looking at the title, viewers can understand the content and how useful it will be for them. The title tag appears like a prominent link on the browser window and the SERP (search engine results page), and despite not impacting the ranking in any way, it can have a negative impact on SEO due to poor drafting.
Headlines
Attractive headlines can give a big push to your optimization efforts because it can make or break content. Headlines grab the first attention and influence viewers to click on them. Hence, headlines must be so compelling that it can generate viewers’ instant interest to take a closer look at the blog post or content. Content that stands out from the crowd have sparkling headlines and encourage readers to delve deeper into the content.
Header tags
Header tags are HTML elements that help distinguish headings and subheadings by differentiating them from other content. It might seem that header tags have no impact on search rankings, but it indirectly affects it. Header tags make it easier to read and enjoy the content, and it provides context to the content for search engines due to the keywords placed in the header tags.
Meta description
One of the essential on-page optimization elements is Meta tags or Meta descriptions that describe the web page so that on first viewing, people would know what the page contains. As these appear under the title of the page in search results, these acquire more importance. Meta descriptions indirectly affect the ranking as they impact the CTR and improve the website’s perception besides enhancing the quality of search results.
Create content for search engines as well as users
Aim to satisfy both search engines and users with the content you create for your brand. The content must be to the audience’s liking and useful so that they derive some value from it. It will then send out positive signals to search engines that would acknowledge its quality and reward the website better.
We help you create content for humans, which will turn valuable for search engines. Join hands with Walnutseo.com to get the best out of investing with an SEO company in Singapore.