Responding to negative feedback online can be an intimidating experience for many businesses, making it crucial for companies to understand the dos and don’ts of handling negative feedback. It is essential to respond promptly, professionally and thoughtfully when confronted with criticism online. Do’s: 1. Acknowledge the feedback: Acknowledging the customer’s feedback is an important first step. Showing that you have heard their opinion and are taking it into consideration can go a long way in diffusing a tense situation. 2. Apologize sincerely: An apology isn’t just about saying “I’m sorry”—it’s about taking ownership of the mistake and accepting responsibility for …