Negative reviews can have an enormous impact on your brand’s online profile. Studies have shown that more than 90% of customers consider online reviews when making a purchase decision and 64% won’t trust a business with a low rating. Therefore, it is essential to understand the different ways negative reviews can be damaging and learn how to respond appropriately. 1. Damage to Reputation: Negative reviews can damage your reputation by creating doubts about the quality of your products or services in potential customers’ minds. Additionally, unhappy customers may spread their experiences through social media posts which can further taint your …