Online reputation management (ORM) is the process of monitoring, managing, and improving the online reputation of an individual or business. It’s a form of crisis management that seeks to control negative perceptions of a person or brand that exist on the internet. ORM can be used to improve or repair a company’s existing reputation, or to build and protect a positive reputation from scratch. There are a number of ways to do ORM, but some common methods include: Search engine optimization (SEO) Social media management Online customer reviews Blog and forum comments Brand monitoring All of these strategies have one …