The Basics of Online Personal Reputation Management

In the age of social media, online personal reputation management is more important than ever. Your online reputation is the way others perceive you based on your online activity, and it can have a significant impact on your career, personal life, and overall sense of self.

Although you may not be able to control everything that is said about you online, there are some simple steps you can take to manage your personal reputation and protect yourself from negative publicity.

Here are 15 basics of online personal reputation management:

1. Be aware of what is being said about you online.

This may seem like an obvious step, but it is important to regularly monitor your online presence and see what others are saying about you. You can set up Google Alerts for your name, so you will be notified whenever your name is mentioned online. Additionally, you can regularly check social media sites and review sites to see what is being said about you.

2. Take control of your online presence.

If you don’t have a website or blog, now is the time to create one. This will give you a place to share your thoughts and showcase your work. You should also claim your name on social media sites like Twitter, Facebook, and LinkedIn. This will prevent others from impersonating you and help people find the real you online.

3. Be positive and proactive.

When it comes to managing your personal reputation, it is important to be proactive rather than reactive. This means that you should take steps to prevent negative publicity before it happens. For example, you can monitor your social media activity and avoid posting anything that could be construed as offensive or inappropriate. Additionally, you should make sure to respond quickly and professionally to any negative comments or reviews.

4. Be consistent.

It is important to be consistent with your online presence. This means using the same name, photo, and bio across all of your social media accounts. It also means regularly updating your website and blog with new content. By being consistent, you will make it easier for people to find you online and get a positive impression of you.

5. Manage your privacy settings.

Most social media sites have privacy settings that allow you to control who can see your posts and information. Be sure to take advantage of these settings to protect your privacy and manage your online reputation. For example, you may want to set your Facebook profile to “private” so that only your friends can see it.

6. Be thoughtful about what you post.

Remember that anything you post online could potentially be seen by millions of people. So, it is important to be thoughtful about what you share. Before posting anything, ask yourself if it is something you would be comfortable sharing with a potential employer or your family. If not, then it is probably best not to post it at all.

7. Don’t post anything you wouldn’t want your boss to see.

This is similar to the previous tip, but it is worth repeating. Remember that anything you post online can be seen by your boss, so it is important to avoid posting anything that could potentially get you in trouble at work. This includes offensive or inappropriate comments, photos, and videos.

8. Avoid negative comments and arguments.

If you see someone say something negative about you online, resist the urge to engage in a heated argument. This will only make the situation worse and give the person more attention. Instead, calmly respond to the comment and try to resolve the issue offline if possible.

9. Don’t delete negative comments.

It may be tempting to delete negative comments about you from social media or review sites. However, this is generally not a good idea. First, it makes you look like you are trying to hide something. Second, it can actually make the situation worse by giving the person more attention. If you must delete a comment, do so politely and only after you have responded to it.

10. Focus on the positive.

When managing your personal reputation, it is important to focus on the positive rather than the negative. This means sharing positive content about yourself online and promoting your accomplishments. Additionally, you should try to avoid dwelling on negative comments or reviews.


As you can see, there are a number of things you can do to manage your personal reputation online. By following these tips, you can help ensure that you have a positive presence on the internet.