Over the past few years, the search engine optimization(SEO) world has changed a lot. However, some specific fundamental situations remained the same as before.
For instance, nowadays you cannot improve your organic ranking just by targeting keywords. But, choosing the appropriate keywords is still a crucial thing to do.
As there are hundreds of SEO techniques, it’s quite difficult to determine which techniques you should ignore and which one will be beneficial for you.
Is link building still effective as before? Or should you focus your energy on on-page SEO? Or how can you intersect your SEO with social media platforms?
In this article, we will discuss the top 9 search engine optimization tips that will help you to boost your organic traffic. Without further ado, let’s begin.
Voice Search Optimization
The technique of searching for information online has been developed over the years. If you don’t know what voice search optimization is, you should change your perspective.
Voice search will undoubtedly have a huge impact on search queries in 2021. More than 55 households in the United States use voice search to find something online. However, here are some steps you need to keep in mind if you’re planning to optimize voice search:
- Always choose keywords wisely
- Always create content that is based on persona.
- Create web pages that are capable of answering FAQs.
When the user experience on your website is impressive, your audiences will be able to find it without any problem. As a marketer, you should know that making your website mobile-friendly is extremely important. Additionally, a mobile-friendly website will help you with ranking.
As per research, it has been confirmed by 2025, more than 70% of internet users will use mobile devices to access the internet.
Apart from that, Google offers a mobile-friendly update that brings a significant change in the website rankings.
If you want to measure the effectiveness of your mobile website, consider using Google’s free mobile-friendly test.
Image optimization plays a crucial role in SEO. This means that you should always optimize the images on your website.
Remember to use images that are attractive as well as high-quality. Make sure the image you’re using is relevant and don’t forget to add a suitable label for your image.
You can add images to your site app as it will allow the spiders to crawl easily. Apart from that, you can also use alt tags so that the crawlers can easily classify your images. However, the main objective of alt text is to identify the context from images.
A well-optimized image not only increases your website’s rank but also boosts user engagement.
Semantically Related Keywords
Do you that semantically related keywords can be used as the interpretation of a word? For instance, you’re choosing the keyword ‘Gaming computer’. Some semantically related keywords include ‘Gaming consoles’ and ‘Gaming monitor’.
The impact of semantic keywords on the ranking of websites is very high. People link semantic keywords with primary keywords so that they can boost the traffic on the results page of the search engine.
However, remember that you should not target keywords alone while choosing the perfect semantic keyword. Instead, try using various topic clusters to optimize your content. You can also use keyword tools as an alternative.
Focus on Building Quality Links
If you’re focusing on a long-term SEO strategy, you should not neglect the effectiveness of quality links.
In 2016, Google stated that creating quality links is their 3rd ranking signal.
Always choose quality over quantity. Remember that building quality links will help your services and products to get a boost in the SERPs.
Local Search Listings
The main goal of the local SEO is to focus on optimizing a website that is visible in the SERPs. When you optimize your local SEO, it will increase the conversion rate and drive more traffic to your website. This strategy is one of the most brilliant strategies for the relevant local audiences.
Using this strategy, you’ll be able to market your products amongst some specific location-based customers.
As per Google, Local results are based on three factors: prominence, relevance, and distance. With the help of these factors, Google finds a close match for your search.
Improved User Experience
If you’re trying to improve the user experience, then you should focus on simplifying the navigations. Don’t forget that the navigation of your website is one of the most important factors for their search engine ranking.
Nowadays, UX has become the most important ranking factor in search engines, especially for Google.
If you’re facing trouble understanding the concept, remember that the main job of SEO is to emphasize search engines, whereas UX focuses only on the visitors of the site. However, both of them have a comm0n goal and that is providing the best result to the users.
The EAT Principle of Google
The abbreviation of EAT is expertise, authoritativeness, and trustworthiness. Google stated that your website’s ranking on the results page is highly dependent on the quality and attractiveness of your content.
In other words, content that can fulfill EAT principle of Google will be able to rank higher. The elements of EAT determine of a web page has good-quality content or not.
The job of the snippet is to feature the results at the top of the page. Google automatically chooses answers from various third-party websites and showcases them in the featured snippet.
However, you need to remember some key ways to optimize your featured snippets:
- Organize your content or other posts in a very structural way
- Choose eye-catching images.
- Make sure one article is capable of answering multiple questions.
- Create answers with their relevant tables
These are the top 9 search engine optimization tips that will help you to increase your traffic in 2021. Whether you’re a newbie to the industry or an experienced and professional digital marketer, when you’re enrolling in the digital marketing program along with the SEO strategies, you’ll be able to gain knowledge throughout the various digital marketing strategies.
Do you have any doubts regarding search engine optimization? Feel free to drop comments.