Mother Google keeps striking and majority of website owners are now lost on what exactly this lead search engine wants done. The ranking process in the search engine results pages (SERPs) has now become a tough task for most webmasters, and the most unfortunate thing is that very few realize that the solution is right before their eyes.
Needless to say, most website administrators have forgotten the simple search engine optimization (SEO) activities that have always worked over time and are now chasing after the fancy and hyped SEO tricks which only end up disappointing them. This should change today. Below are the simple tips and tricks that will always work regardless of the changes that the leading search engines implement in their search algorithms.
- On-Page SEO
The most important search engine optimization activities are the ones that you effect within your website. To start with, always ensure that your website content (articles, photos/images, graphics and videos) match with the product or service you are selling. At the same time, make sure that this content is original, authoritative, beneficial to your web visitor and simple to understand.
On the same, ensure that your website structure is simplified. Have very easy-to-follow website navigation as well as easy to identify and understand links within your website that prompt the users to navigate your website easily for related content. Include a well-documented sitemap for the search engines and your users to understand your website structure and content arrangement. Remember to use your target keywords within your content and place Meta tags, titles and descriptions on each page.
- Off-Page SEO
One of the most forgotten, yet elementary logic when linking your website with other authority websites in your niche is to get in touch with the other website owners. Common sense dictates that if you can create a backlink to your site from another one without ever getting in touch with anyone, then chances are that a million other people can easily do the same. This is how spammy links, which result in to bad link profiles, come into creation. Avoid this by doing your due diligence in the backlinking process.
These are some of the simple tips and tricks you need to go back to for effective SEO.
How can I be so sure these tips will always work? They will work because Google’s key theme and concept is that ‘Content is King’. Focus on quality and educative content and you will always be right. Remember; always engage the services of a professional and experienced SEO Agency to ensure that you beat the competition effectively by having the latest search updates effected on your website.