Consumers today are turning to online shopping for various services and products because of the benefits it provides. Purchasing behaviors are no longer restricted to in-store shopping. With e-commerce making its way into the daily lives of consumers, businesses need to make online advertising a key part of their marketing. Here are five reasons why…
Product descriptions will ultimately make all the difference between whether you will get or lose a sale. Many companies will hire professional copywriters to assist in describing their text because of the importance of the few words that accompany your product image. A great description of your product or services can have a powerful impact…
Whether you run a small business or a big company, having a web presence is crucial. You need to have a website that can help convert your leads and visitors into actual customers. This means that you will require search engine optimization. With over a billion websites in existence today, SEO can help you get…
Last week’s Google algorithm update was a core update as per the reports from Google representatives and SEO authorities across the US. According to Danny Sullivan, Google is not yet targeting the low-quality sites or mobile non-friendly sites. Therefore, the websites that are losing ranking do not have anything to “fix.” It is in sharp…
As a young and ambitious entrepreneur operating a small online business, you will probably go to any lengths to ensure your organization is a cut above the rest in the marketplace. For this reason, you may even take the initiative to implement relevant search engine optimization strategies in your establishment’s overall market policy. After all,…
WordPress has been around since 2008, and ever since then, its optimization techniques have undergone several changes. Over the years, WordPress has emerged as the leading CMS platform, and Google has held its position as the leading search engine. As a result, each new update or algorithm change Google has introduced has inspired updates from…
Every marketer knows how important it is to create and maintain a steady flow of good content to support the SEO campaign. While the emphasis is on having access to the right resources for content availability, equal emphasis is required for marketing content so that it grabs eyeballs quickly and goes into circulation across the…
It would seem cliché to repeat that good content is essential for keeping the SEO kicking. However, like any other vital assertions, one cannot help reiterating it. Since content has the power of making or breaking your SEO campaign you have to take extra care in creating high-quality, unique content. Having done it, you have…
When you can do three things rightly, you should be able to place search engine optimization campaign in good stead. First, you must choose the right CMS that supports SEO well for building an attractive and highly functional website. Secondly, prepare well to know what search engine optimization is and how Google wants its implementation…
To be fair, Google has given quite a long time to all websites to compete for ranks and traffic. This also includes the HTTP websites. Since 2017 Google Chrome has been showing only a small percentage of its users the “non-secure” tag on these websites. However, that easy ride is about to end this year.…