Gone are the days when only strictly web based businesses such as e-commerce or travel booking companies used to think about employing SEO professionals to gain a momentum in the web world. Nowadays, it is important for even the brick and mortar stores to hire SEO experts to draw customers. Local search and increased use of mobile phone make it compulsory for every business to rank well on Google for paid as well as organic listings. However, since hiring an SEO expert is a costly affair, many entrepreneurs have a burning question in their mind- “How SEO can boost the ranking of my site? Is it a wise investment?” Today, I will explain how SEO professionals can boost your website’s rank and make your brand noticeable.
Create a strong keyword strategy: Many keywords are used by buyers while searching for products sold by a specific industry, but that does not mean you can use all those keywords in your website content. A veteran SEO expert will do extensive keyword research to identify the most used short and long tail keywords by your target demographic and embed them in the URL, Meta tags, website content, guest posts, advertisement etc. to make sure that Google will notice your website while scanning for relevant content.
Lead the optimization process from grass root level: The optimization process of a website starts with web design and programming stage. If you hire an SEO professional when the website is under development, he will be able to communicate with designers, coders and content writers to make sure that every aspect of the website is search engine friendly.
Protection from penalty: Search engine optimization experts not only help you secure a top spot on SERP, but they also help you retain the top rank. Google pushes many search algorithm updates every year and if you don’t change the SEO strategy time to time following Google’s advice, the outdated SEO tactics will bring a penalty. By hiring a knowledgeable SEO expert you can always stay ahead of the competitors.
Focused PPC strategy: Paid search is as important as organic search, but unless you have a clear cut CTA and right keywords in your ads, consumers will overlook your campaign. The SEO guru creates a master plan for your PPC campaign, monitors its ROI, and performs the necessary tweaks to ensure that your website attracts millions of customers every month.
Build brand image: An SEO guru creates a 360 degree brand image of your business in the virtual world. He basically provides all types of SEO and SMO solutions to make sure that search engines, as well as potential customers, notice your business. A long lasting brand image helps you gain great ranks on SERP because customers trust a reputed brand and even if your business faces any crisis in the future, the overall brand image will help maintain your authority in the World Wide Web.
As you can understand from the aforementioned points, SEO experts help to improve the rank of your website in many ways. Hire a renowned SEO agency in India and you will see the difference in website rank as well as conversion rate.