Social Media

How to Create a Facebook Contest that Works

Creating a Facebook contest is a great way to increase engagement and build excitement around your brand. But before you start putting together your next social media giveaway, there are a few things you need to keep in mind to make sure your contest is successful.

Here are 15 tips for creating a Facebook contest that works:

1. Keep it simple

The first rule of thumb for any kind of contest or promotion is to keep it simple. The more complicated the rules and requirements, the less likely people are to enter. When it comes to Facebook contests, you want to make sure that anyone can easily understand and follow the steps to enter.

2. Make it visual

Since Facebook is a visual platform, it’s important to make your contest visually appealing. Use high-quality images and videos, and make sure they’re relevant to the prize you’re offering.

3. Keep it relevant

When coming up with a concept for your Facebook contest, make sure it aligns with your brand and what you’re trying to promote. For example, if you sell fitness equipment, a contest that gives away a free gym membership would be highly relevant and beneficial to your business.

4. Offer an enticing prize

People are more likely to enter a contest if the prize is something they really want. Offering a desirable prize will not only increase the number of entrants, but it will also help promote your brand to a wider audience.

5. Make the entry process easy

The easier it is to enter your contest, the more likely people will be to do so. Avoid requiring people to jump through hoops to enter, and make sure you clearly state what they need to do to participate.

6. Promote it across all channels

Make sure your target audience knows about your contest by promoting it across all of your channels, including email, social media, and your website. You can also use paid advertising on Facebook to reach a wider audience.

7. Create a custom hashtag

Using a custom hashtag is a great way to promote your contest and track entries. Be sure to choose a catchy and relevant hashtag that’s not already being used by another brand.

8. Use Facebook’s contest rules

To avoid getting your contest shut down by Facebook, be sure to familiarize yourself with the platform’s Contest Guidelines. In general, you’ll want to avoid running a “like and share” contest, as these are no longer allowed on the platform.

9. Choose a winner fairly

When it comes time to choose a winner, make sure you do so in a fair and transparent manner. If possible, use a random number generator to select a winner from all of the valid entries.

10. Make it shareable

Make sure your content is shareable by adding social sharing buttons to the entry form and thank-you page. You can also encourage people to share the contest with friends and family for additional entries.

11. Follow up with winners

Once you’ve selected a winner, be sure to follow up with them promptly to arrange prize delivery. This is also a good time to get their permission to use their name and image in future promotions.

12. Announce the results

Once the contest is over, be sure to announce the results on your website and social media channels. This helps create a sense of excitement and anticipation for your next contest.

13. Get feedback

After your contest is over, take some time to get feedback from participants. This can help you improve your chances of success with future contests.

14. Learn from your mistakes

No matter how successful your contest is, there’s always room for improvement. Take some time to learn from your mistakes and make changes accordingly.

15. Have fun!

Last but not least, remember to have fun with it! Creating a contest should be an enjoyable experience for both you and your participants.


Running a Facebook contest is a great way to promote your brand and increase engagement. Just remember to follow the platform’s rules, choose a fair winner, and Offer an enticing prize. If you do all of these things, you’re sure to have a successful contest that will benefit your business. Thanks for reading! We hope this article was helpful.