How to create a positive online reputation for your personal brand

Are you worried about what people are saying about you online? Do you want to make sure your personal brand has a positive online reputation?

There are 15 simple steps you can take to make sure your personal brand has a great online reputation.

1. Be proactive

The best way to manage your online reputation is to be proactive. This means that you should regularly Google yourself and see what comes up. If there are any negative articles or comments, reach out to the author and try to resolve the issue. If there are any positive articles or comments, make sure to thank the author.

2. Create great content

One of the best ways to create a positive online reputation is to produce great content. This could be in the form of blog posts, articles, infographics, videos, or anything else that is shareable and valuable. The more high-quality content you produce, the more likely people are to see you as an expert in your field.

3. Be Social

Another great way to manage your online reputation is to be social. This means being active on social media sites like Twitter, Facebook, and LinkedIn. When you’re active on these sites, you can monitor what people are saying about you and quickly respond to any negative comments.

4. Monitor your reviews

If you have a business, it’s important to monitor your reviews on sites like Yelp and Google+. Responding to both positive and negative reviews shows that you care about your customers and are willing to make things right.

5. Encourage testimonials

One of the best ways to create a positive online reputation is to encourage testimonials from your satisfied customers. These testimonials can be posted on your website, social media profiles, or review sites. Make sure to ask for permission before posting any testimonials.

6. Manage your privacy settings

Be sure to manage your privacy settings on all of your social media accounts. This will help you control what information is being shared about you online.

7. Be careful what you post

Remember that anything you post online could potentially be seen by anyone in the world. So be careful about what you post and only share information that you’re comfortable with sharing.

8. Don’t post when you’re angry

If you’re angry about something, it’s best to not post anything online until you’ve had time to calm down. Once you’ve calmed down, you can decide if it’s worth responding or not.

9. Think before you click

Before you click “like” or “share” on something, make sure you think about how it will reflect on your personal brand. If the content is offensive or controversial, it could damage your reputation.

10. Be careful of what you say in comments

If you do choose to leave a comment on someone else’s blog or social media post, be careful of what you say. Remember that your comments are reflective of your personal brand and can either help or hurt your reputation.

11. Don’t engage in arguments

If you find yourself in an online argument, it’s best to just walk away. Engaging in an argument is not going to help your reputation and will only make things worse.

12. Avoid negative people

There are some people who are just Negative Nancys and are always looking for something to complain about. It’s best to avoid these types of people as they will only bring you down and damage your reputation.

13. Don’t gossip

Gossiping is never a good idea, whether it’s online or in person. If you’re caught gossiping, it will damage your reputation and people will no longer trust you.

14. Help others

One great way to build a positive reputation is to help others. This could be in the form of offering advice, writing a positive review, or anything else that is helpful.

15. Be yourself

Last but not least, it’s important to be yourself. People can see through fake facades and if you try to be someone you’re not, it will only damage your reputation.


By following these tips, you can help create and maintain a positive online reputation.