How to Write Title Tags for SEO: 5 Simple Formulas

As a website owner or manager, you’re likely always on the lookout for ways to improve your site’s SEO. After all, better SEO can lead to more traffic, and more traffic can lead to more customers and conversions. One way to improve your site’s SEO is by carefully crafting title tags for each of your pages. In case you’re not familiar, title tags are the brief descriptions that appear in the search engine results pages (SERPs) when someone searches for something related to your site.

For example, if someone were to search for “online marketing tips,” they might see the following results:

And as you can see, each result has its own unique title tag. In this post, we’ll share 5 simple formulas you can use to write effective title tags that will help improve your SEO.

1. Write Unique Title Tags for Each Page

When it comes to title tags, one size does not fit all. In other words, you shouldn’t just have one generic title tag that you use for every page on your site.

Instead, each page should have its own unique title tag that accurately reflects what that page is about. Not only will this help your website visitors know what to expect when they click through to a specific page, but it will also help the search engines understand what each page on your site is about.

And the more the search engines understand your pages, the better your chances of ranking for relevant search terms.

2. Keep Your Title Tags Short but Descriptive

While there’s no hard-and-fast rule for how long your title tags should be, it’s generally a good idea to keep them short and sweet. In general, most experts recommend keeping title tags under 60 characters.

And while you want to keep your title tag short, you also want to make sure they’re descriptive enough that both your website visitors and the search engines will know what each page is about.

3. Use Keywords Wisely

When you’re crafting your title tag, it’s important to use relevant keywords wisely. That means using keywords that accurately reflect what each page on your site is about.

And while you want to use relevant keywords, you also want to make sure you’re not stuffing your title tag full of keywords in an attempt to game the system. Not only will this not help your SEO, but it will also irritate your website visitors.

A good rule of thumb is to use one or two relevant keywords per title tag. Any more than that and you run the risk of keyword stuffing.

4. Make Sure Your Title Tags are Relevant to Your Content

It’s important to make sure your title tag are relevant to the content on each page of your website. After all, if someone clicks through to a page based on the promise of one thing only to find something completely different, they’re not likely to stick around for long.

Not only will this frustrate your website visitors, but it will also send signals to the search engines that your content isn’t relevant to your title tags. And this could hurt your SEO.

5. Use Power Words and Phrases

When you’re crafting your title tags, one way to make them more appealing is to use powerful words and phrases. These are words that tend to evoke an emotional response and encourage people to click through.

Of course, you don’t want to use power words and phrases just for the sake of using them. They should still be relevant to the content on your page. But if you can find a way to work them into your title tags, they can help encourage more clicks.


These are just a few tips to help you write effective title tags that will improve your SEO. By taking the time to craft unique and relevant title tags for each page on your site, you can help improve your chances of ranking in the search engines and getting more clicks from website visitors.

These are just a few simple tips you can use to write effective title tags that will help improve your SEO.