Every business has to define its personality by creating brands that help togenerate exclusive attraction by standing out from the crowd. Interestingly, there is a close relationship between branding and web design because these can work together to create a brand identity. Therefore it will not be wrong to say that brand building remains embedded in the process of web design and development. Brand building is essential in acquiring customers and turning them into brand ambassadors, and your business website plays a critical role as visitors gather the most important first impression about business, brand and products and services. Customers build their expectations about the company by browsing the website which is the reason why it is so essential for brand building.
It is not just enough for a website to look good and deliver content, but the design needs to have more punch to be useful for building brands. The website design has to generate a positive feeling among visitors and the designers of web design agency Kent has to address this issue adequately. The visuals have to play upon the psychology of the viewers for which designers must have a good understanding about how different web design elements work. They need to be clear about how the design elements affect the attitude, mood, and experience of visitors when they browse the website.
Web designers have to ensure that the design elements create close visitor engagement and influence them so much that they not only start liking the website but also feel motivated to come back to it time and again. How to play on the psychology of visitors is what web designers have to learn so that they can include suitable elements in the design that generate a favorable response from them. In this article, we will discuss the four significant areas of website design that have the maximum impact on the psychology of visitors. When used wisely, these elements become powerful tools for creating a website that is so much visually engaging that visitors would always like to return.
Presenting the content
Content helps to communicate with visitors and lends a purpose to the website because it contains useful and relevant information for visitors. Visitors expect the design elements to help them find conveniently the information they are looking without spending too much time. This depends on the way designers present the content and organize it for which they have to be aware of the information carried by the content and even understand the psychology of visitors that should help to figure out the best option for content presentation.
Filling spaces with content without applying the mind can have a disastrous effect because it would just turn off visitors who would be disappointed to comb through the pages of the website in search of the right information. Hunting for information means wasting time, and no visitor would show any more interest to spend time on the site, forget about coming back once again.
Content organization and layout has to be such so that the most relevant parts of the content are quickly visible so that visitors can latch upon it immediately. Quick access to pertinent information makes visitors happy and helps to sustain their interest in the website.
Utilization of space
How visitors feel about any website depends mainly on the elements of graphic design together with a smart content presentation that enhances the attraction of the site. When aligning the design elements and laying out content, designers have to make proper use of the white spaces by ensuring that they leave enough blank spaces in the design. How much space to leave unused is a tricky decision that web designers have to deal with. Loading every inch of available space with some design element will only stress the minds of visitors who would be delighted to see an adequate amount of empty spaces that provide visual relief and reduce the strain on eyes. Designers usually leave white areas on the margins and around objects. The importance of using white space in web design has led to the trend of minimalist design.
Choice of colors
There is nothing better than using colors intelligently by knowing the psyche of the audience because colors are highly influential in evoking a positive response of visitors by adding a feel-good factor when they browse the website. The color scheme should revolve around the primary colors that relate to the brand identity and should include such colors that help to express some intent and has a contextual link to the content appearing on the page.
Every shade of color conveys some feeling that aid designers to communicate with visitors effectively. For creating a cool, relaxed but professional feeling that has an element of invitation hidden under it, designers would prefer to use blue, green and purple. However, what kind of sense it generates depends on the type of content too. Warm colors like red, orange and yellow are useful in creating a feeling of warmth that is also soothing but using it in a different context might equate with the expression of anger and stress. The grey color is modern and inviting but can also sometimes turn cold and uninviting. Despite being generic, black has a professional tone while white is excellent for providing spaces that ease the eyes.
Use of typography
Typography is a powerful tool for web designers that allow them to harp on the emotions of visitors by choosing it with some thought. Thousands of typefaces are now available, and web designers have to use the right ones for generating the right feelings and also strengthen the appeal of the design. The underlying message of the content and the emotions attached to it influence the choice of typeface. By looking at the typography, one can understand the nature of content whether it is casual or serious.
Approaching web design by keeping in mind the psychological impact of the design elements is a must for web designers for contributing to the success of websites.