How to Gain better understanding of your audience through indirect Competitor analysis

Knowing the way your indirect competition is addressing your audience will help you better communicate and engage with it. Which content has the highest number of backlinks? What are their promotional strategies with websites, content marketing and social media? Given that you’re reaching to the same people, you will find elements that work well with your target audience, but you haven’t applied in your efforts. Indirect competitors’ events, concepts and trends can shed light on the best methods to increase audience engagement and hence improve your own strategies. In addition, you can borrow leaves about sales hooks and purchase triggers …