Designing and hosting your corporate, business or start-up website isn’t enough! You have to know how the site is performing, other than concentrating on your SEO initiatives. It’s essential to identify the areas on your website that needs improvement. This process of website scanning to arrive at necessary conclusions is called website SEO audit.
What is it?
A website SEO audit is a continuous process. It needs to be done once a year. The recurrence of this process depends on your business size and expansion plans. Evaluating website performance also helps to enhance your site from time to time.
What does it include?
The primary objective of a website SEO audit is to offer a precise idea about the way your site is performing in SERP’s. The review also highlights data about the places where you need to work on to enhance targeted traffic and rankings. You also get to know the areas where your site is performing excellently. The audit throws light on the problems that are hampering your site’s online presence. You also get to know essential insights concerning your SEO campaigns and about its performance.
Google forever is updating its algorithms. A useful website SEO audit helps you to stay updated with these sudden updates. You will know if your website is in sync with the latest changes. Several aspects get analyzed during the audit process. Few of the essential elements include the following:
- Content analysis
- Examining the website architecture
- Evaluation of the XML sitemap
- Investigating the URL and the site errors
- Evaluating the canonicalization and site speed
- Assess the Robots.txt files
Do you want a complete website SEO audit for your business? If yes, reaching out to a professional SEO agency is a smart call. You can search for a professional SEO service provider where you stay. For instance, if you are in Santa Barbara, you may look for TrafficDom Santa Barbara SEO.
Reasons why a website SEO audit essential
There are many reasons why online businesses consider a website SEO audit important. The main reasons include the following:
- The reports you get will help you to know about the site traffic, rankings, bounce rates and many more
- You get to have useful insights about graphics and strategic ideas
- You get to know about the websites offering referrals
- It helps to manage the essential aspects important for your site’s performance
- You need to know from where the website traffic is coming and what is driving the same
- The reports help you create new business expansion strategies
Furthermore, a website SEO audit will bring your notice towards broken website links, download times, review responses and the HTML mistakes. It can also analyze character setting; to make sure that your business site is gets indexed correctly by the major search engines.
There’s not much difference between business and SEO. The changes occur fast and abruptly. Google changes its algorithms without any notice in advance. Similarly, the online business world is fluctuating with its demand and supply changes. New brand and service providers are forever venturing in. Hence, it is vital to ensure that your website has all it takes to survive and perform successfully in a competitive online market.
Are you still mulling over the concept of a website SEO audit? If yes, here are a few important reasons to say yes to it. An organized website SEO audit:
- Offers you with the required know-how
SEO audits are the storehouse of essential data. Using this data, you can arrive at the best SEO strategy for your website. Plans always don’t work the same way. What worked for you last year, might not this year! And a smart entrepreneur is one who identifies the same through an audit and starts to work on another strategy. When you update your SEO plan regularly, you are always on track. You miss no scopes to generate good organic traffic to your website.
- Helps you recognize your loops and improve the same
Are there web pages in your sites that aren’t generating traffic? Are you aware of the same? If not, then your website might be recording low ranks, and you might be unaware of the reason. Here a website SEO audit helps to discover the reasons a site is ranking low and allows you the scope to work at it. Sometimes, uploading large size image slows your website speed. It hugely affects your rank. Only an audit can disclose this fact to you so that you can compress the image size and ensure that your website uploads fast. It will prevent you from gathering excess bounce rates.
- Helps you stay updated with webmaster rules
Google is a prominent search engine. It has its set of webmaster tools that get updated on an end-to-end basis. The guidelines for this also change frequently. When you carry out a website SEO audit, you know if you are compliant with these rules. If you find that your site isn’t adhering to regulations, your SEO get affected as well. It is where you must make the necessary changes at the earliest.
- Enhances your site performance and user experience
When you fix core issues that kept your website performance questionable and resolved the same, your website performance starts to go up. And this results in positive user experience. Your users can open your site from a mobile device, and the website gets uploaded as quickly as possible. Additionally, you have also tweaked your content, added the keywords for which your site ranks well and have used compact sized images as well. So overall your website is good to go and doesn’t record bounce rates as well.
However, the question is how frequently should a website SEO audit be conducted? The answer is at least twice a year, if not then once for sure. When you check the website twice a year, you have a better understanding of its performance and ranks. Also, this helps you to frame your business and SEO strategies better. You can implement the sane in a hassle-free way. So, start to plan for your website SEO audit today in co-operation with a reputed SEO agency.