SEO Company

What to Look for in an SEO Company’s Portfolio 

When looking for an SEO company to hire, it is important to look at their portfolio. A portfolio will give you an idea of what type of work the company does and how successful they are with SEO campaigns.

Here are 12 things to consider when evaluating an SEO company’s portfolio:

1. Experience –

How long has the SEO Company been in business? What types of campaigns have they completed? Have they successfully ranked websites in competitive industries? If a company doesn’t have experience, it’s best to avoid them as they won’t be able to properly handle your project.

2. Services Offered –

Does the SEO agency provide a wide range of services such as content creation, keyword research, link building, etc.? Knowing what services are offered can help you determine if the agency is a good fit for your needs.

3. Case Studies and Results –

SEO companies should be able to provide case studies and results that showcase their success in improving website rankings for clients. This will give you an idea of how effective their strategies are and whether or not they have achieved successful outcomes.

4. Testimonials –

It’s always helpful to read reviews from past customers who have worked with the SEO Company before. These testimonials can tell you a lot about how satisfied clients were with the services they received, as well as their overall experience working with them.

5. Technical Knowledge –

Make sure the SEO Company you hire has a good understanding of technical SEO. Technical SEO includes things like optimizing page titles and Meta descriptions, improving page loading speed, setting up redirects, and more. All these factors can have an impact on your website’s search engine rankings.

6. Quality of Content –

Content is key when it comes to SEO success. Look at the content in their portfolio and make sure it’s well-written and optimized for search engines. High-quality content that is informative and engaging will help improve your website’s visibility in search results.

7. Links –

Pay attention to the types of links the company has built for past clients as this can give you an idea of their link-building strategies. It’s important to make sure the links are from high-quality sources and not spammy websites.

8. Reporting –

Ask the agency about their reporting process. Do they provide reports regularly? Are the reports comprehensive and easy to understand? Regular reporting is essential for measuring progress and making adjustments as needed.

9. Communication –

Communication is a key when it comes to SEO success, so make sure your potential agency is open to questions and feedback. Ask how often they will be in contact with you throughout the process and if they offer updates on changes or improvements made to your website.

10. Cost –

Ensure that the price of an SEO campaign fits within your budget. Also, ask about any additional costs such as set up fees or ongoing maintenance. You should also get an estimate of how long it will take for the company to deliver results.

11. Strategies –

Find out what kind of strategies the agency uses to improve search engine rankings. Make sure they use white hat tactics that are in line with Google’s best practices and won’t lead to penalties down the road.

12. Accessibility –

Look into how accessible the SEO Company is. Are they available by phone, email, or chat? Do they offer 24/7 support in case you have any urgent queries? It’s important to find out if your potential agency is easy to contact and responsive to your needs.

These are some of the key factors to consider when evaluating an SEO agency. Knowing what to look for will help you find a reliable and experienced partner that can help you reach your goals.


Choosing the right SEO agency is an important decision that can have a big impact on your website’s success. Take the time to research potential candidates and look for ones with experience, good results, and a commitment to quality work. By following these guidelines, you should be able to find a reliable and experienced partner that can help you reach your search engine optimization goals.