SEO Expert

Writing for SEO without ticking off the search engines

You’ve probably heard that you need to write your website content for users rather than search engines. At the same time, you still need to include the markers that search engines want to see so that you can show how relevant your content is. This boils down to creating content for search engines without sounding like you just did.

The techniques of writing that you know and love still apply, like grammar, sentence construction, creativity backed by solid research to write factual content. However, you must equally focus on writing for SEO, which is what brings in the traffic and leads (who bear much gold). And at the end of the day, you’re trying to make money.

Below are a few techniques you can use to create natural content with SEO in mind, apart from that keyword stuffing that nobody likes:

  1. Incorporate keywords with finesse

You must have catchy titles that are specific and will attract attention, but you must also include your main keyword – naturally. If you have multiple major keywords, include them in different content pieces. You can also use different versions of the keywords where there are limited major keywords. The key is to be natural.

  1. Improve the title tags

Title tags are what appear in the code, not on the article itself on the page. It also shows up on the search results, which is why you should care what it says. In WordPress, you can change your title tag and use your previews to A/B test with your target audience. You must both include a major keyword, and make it sound interesting –in all 70 characters.

  1. Relevance and specificity

First, if your users/target audience is going to use a specific word or phrase in searches, it makes sense to include it in verbatim, at least once. Be specific in your descriptions so that users are left with no doubt regarding what you do/offer/sell. You can embellish and praise your company, but without concisely stating what you have, you’re likely to lose out with both users and search engines.

Specificity is also great for improving your marketing strategy. Use normal language as opposed to stuffing a keyword in an unrelated sentence. Keyword stuffing is simply annoying to readers. You can add keywords to please search engines and do so naturally so that users are not aware of what you just did. Don’t just say ‘You’re the leading’, explain why, you are indeed leading – relevance and specificity.

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