Month: August 2017
Why Impact Of User Experience On SEO Is Purely Overrated
SEO is changing and if you ask Google what they like the most while deciding the rank of a website, their answer will be “user experience”. Google says focus on the users, create great content and everything will be perfect. Marketers are delighted to hear the news because that means you can say goodbye to keywords and Meta tags and other such technical staff. “Focus on users” and you will win the SEO race! Well, unfortunately, focusing on users is a “half-truth”; the path to SEO nirvana is a long road where user experience doesn’t always matter. In fact, too …
An SEO Expert Guide On Leveraging Online Video Marketing
The internet market is fast-paced and marketers have to stay abreast of new developments to tap into available opportunities. With a rich user base of over 3.62 billion, the internet platform is now the new frontier on which your company should be focusing in its growth strategy. However, there are myriad challenges that come with such a productive marketplace, the top one being stiff competition. If your website is not ranking highly for targeted keywords, there is serious risk of losing business to your competitors whose websites rank highly. Research shows that 75% of internet users don’t scroll past the …
5 Warning Signs That You Need an SEO Expert Today
Running a business in these modern times is both exciting and challenging. With the advent of internet technology, it is now possible for even small businesses to compete at a global level and this means more opportunities. In fact, most successful start-ups today have harnessed the power of internet technology to break through in their niche. From Facebook, YouTube, Instagram, Dropbox to Twitter, the power of the internet marketplace in building new businesses cannot be ignored. However, there are many challenges your business has to overcome in order to fully leverage the power of this new marketplace. This is more …
5 Tricks To Make Your Title Tags Search Engine Friendly
If you are wondering whether title tag still matters in terms of SEO, then the answer is “yes, it does”! Title tag is the first thing that people see on SERP when they ask Google a question and if your article title tag is really catchy then it can certainly increase the organic CTR. Better “Click Through Rate” means more traffic which sends signals to Google that you are answering end users’ queries by giving them up-to-date and relevant answers. As a result, your website starts crawling up on the SERP. So, a good title tag offers dual benefits- boost …