Modern business has fully shifted to the internet platform. If you want to remain competitive in today’s viciously competitive market, you have to keep up with the volatile internet marketplace. Over the last one decade there are phenomenal changes that have taken place on the internet platform. Search engines are tightening their control on how…
Most businesses are finding the going tough on the internet platform. What was supposed to be an easy route to conversion is turning out to be a frustrating and seemingly impossible market place to understand. With over 3.6 billion people using the internet today, it goes without saying that this is the new frontier for…
If you want your website to end up a success, then you need to take advantage of the services that experts in online marketing provide. One such service that you require is search engine optimization (SEO). This service allows you to improve your rankings on search engines when users are searching for websites offering the…
The worth of a website is not in its popularity but in the contents that it holds. The content of your website is what determines its traffic flow as well as any benefits you derive out of it. Even an informative site will depend on its content for it to get recognition as a go-to…
Digital marketing is not complete without SEO. SEO takes your website from obscurity and brings it to a higher ranking on search engines, which creates visibility. This in turn creates more user traffic, increases conversion rates, and increases return on investment. In order to stay on top of the changing algorithms that will keep your…
The internet is full of information that you can use to do just about anything you want. You can therefore learn the ropes of carrying out a search engine optimization campaign for your website. While you may not be an expert, you may just learn enough to turn your website marketing campaign around. However, for…
If you think SEO is dead or dying, you are sorely mistaken. In fact, it is very far from death. SEO is in fact morphing from day to day such that you should not consider it marketing really, but a play in branding. This means that you must be willing to optimize for organic searches…
So, you have established that you need to hire an SEO professional for your business. If this is your first time to hire such a professional, you might be confused or you might feel overwhelmed about how to go about this issue. Here are some 5 easy steps that you should use when you want…
If you do not have an online presence at all, or if you are online but your website doesn’t show up on the first page of search engines when someone looks up your name or services, then it means that you are loosing a lot of customers. Better visibility on search results can make a…
The main role of your website is attract targeted visitors that are then converted into customers. If you have a fantastic looking site but it is not bringing in customers, then your site is not doing what it should. In such cases, you will do well to bring in an expert in SEO. This is…