Search engine optimization is not an easy task and when you are taking care of multiple sites, things become even more difficult. You have to plan the keyword strategy, measure the web page ranks, create SEO reports and do a lot more other things to keep the clients happy. In order to make the jobs of SEO professionals easy, a number of SEO tools have been launched in the market. These tools help search engine optimization experts take care of critical tasks effortlessly. They not only save time, but also reduce the possibility of making silly mistakes. So, today I will discuss a few optimization tasks that can be completely or partially mechanized with the help of some tools.
Learn industry niche traffic potential: When you start a new website one of the first things that you need to do is judge the amount of potential traffic and recognize the leading competitors in the market. Now, suppose you are launching or expanding your business in a new country and you are completely unaware of the market scenario. It is a pretty daunting task, right? Thanks to the “Industry Analysis” reports of SimilarWeb, you can learn about the traffic data about any industry in any country.
Discovering the beneficial keywords: You are trying very hard, but is the competitor site still getting ahead of you? Well, then you need to know which keywords they are focusing and you are missing in your web pages. Keyword research of competitor sites was a time consuming process, but not anymore. Utilize the “Opportunities” feature of Sistrix and add three of your top contenders to discover the keywords you are not targeting yet and what is the rank of your rivals for those keywords.
Internal linking visualization: When you have a large site that contains hundreds of pages, keeping track of the internal linking system can be a little difficult. Are you sure that all the page links are working? Is Google crawling all your website pages? Knowing this manually is a Herculean task, but you will be glad to know that internal link graph of your site can be automatically created using “Visualizer” functionality of OnPage.org.
Contacting link building partners is easy: Google always says that you must get relevant backlinks from reputed sites, but how do you identify the sites which are trustworthy and relevant to your business? Besides, you also need the contact information of the site owners to convince them to exchange links. In order to solve this problem, you can start using LinkRisk Peek tool. This tool will give you a list of high ranking sites relevant to your business, with contact information and that too from any country you desire.
So, there you have it; the four tasks that can be automated with the help of some extremely resourceful tools. Try them today and share your experience with us. If you have found any new SEO tool that made your job easier, don’t forget to tell us about it.
