In the world of business, it can be very difficult to survive with all the stiff competition from similar businesses. From the hospitality industry to the manufacturing field, all business markets have their own internal power struggles whereby the businesses try to outdo each other. So, what can you do to make sure that your company remains on top? Well, content marketing is an exciting venture that you should definitely consider. Many companies desire to achieve top SERPs ranking. However, did you know that content marketing is one of the keys to achieving good rankings on various search engines? In order to properly leverage the power of the internet when it comes to marketing your business, then you need to hire a reliable and experienced SEO expert who can employ the finest content marketing strategies for your business. If you are looking to invest in SEO, then here are 6 amazing content marketing strategies that you should know about:
- Produce Quality Content
In the past, businesses would be able to achieve good rankings merely by producing large volumes of online content, regardless of the quality. However, as the internet has evolved, search engine algorithms have changed resulting in a higher sensitivity to the quality of content on various websites. In order to reach your target audience, you must invest in having high quality content that is fresh, informative and easy-to-read. Place yourself in the shoes of the viewer, and then write something that they would actually want to read. If your website has high bounce rates, then this is an indication that your content is below par. You should be aware of the fact that Google and other search engines often take note of websites with low quality content or high bounce rates. This results in penalization through low ranking.
- Utilize video content
With the ever rising popularity of video streaming apps such as YouTube, it’s no surprise that more and more people are starting to prefer video content as compared to conventional written content. According to a recent survey, having a video on the landing page of your website has been observed to increase conversion rate by up to 80 percent. In addition, approximately two-thirds of shoppers have admitted that they would buy a certain product after viewing a promotional video about the stated commodity. So, what are you waiting for? Start using video content today and you’ll start to notice better engagement and improved conversion rates leading to more sales.
- Offer personalized content
In order to create personalized content, you must first seek to understand your audience. Who is your target client? How old are they? What are their likes or dislikes? Answering these questions will help you to create individualized content that will resonate with your shoppers. It is important to note that internet users are able to tell the difference between a purely salesy marketing pitch and an authentically written post. So, be sure to leverage the emotional aspect and create a memorable and interactive post which the reader will love.
- A call to Action
Whenever you publish a video or article on your website, you should always have a specific end goal in mind. For instance, the objective could be to create awareness about a new product, to boost sales or even to improve your company’s image. In order to meet this goal, you will need to include a direct call of action at the end of the video or article. Some examples include:
- A link to share the article or video on various social media platforms
- Filling a contact form
- Joining a mailing list
- A link to shop for a particular product
- A telephone contact
Having a direct call to action increases the chances of conversion.
- Website Responsiveness
Nowadays, majority of people use their smartphones or tablets to browse on the internet. For this reason, you should have a responsive website that immediately adjusts to suit different screen sizes. This provides a better reading experience for the viewer.
- Long Form Content
For a long time, it has been claimed that internet users have a short attention span and thus, they always prefer short posts. However, new research has shown that websites with longer posts tend to produce more engagement. In addition, Google Algorithms tend to favor long posts and they will often achieve higher rankings when compared to short posts.