AdWords: Abandon Flash and Move to HTML5 for Advertisement

PPC marketing is one of the best ways to bring traffic to your site, and if there is one platform that all SEO companies in the world use for paid advertisement then it is none other than Google AdWords. Simply because of this omnipresence of AdWords, it is very important for online marketers to follow the standards laid out by the world’s most powerful ad network.

Say Goodbye to Flash

AdWords recently announced that it is removing Flash completely from the advertisement platform and HTML5 will take its place. The advantages of HTML5 are well known by web developers and marketers, but this move will surely bring an end to Flash animation based online advertisements. Both Google Display Network and DoubleClick Digital Marketing platform are getting rid of Flash in favor of HTML5. As a matter of fact, the support for Flash ads is stopping very soon. From 30th June 2016, you will not be able to upload any Flash-based ads to DoubleClick and AdWords.

2017 Is the Deadline

What about the already existing Flash ads? Well, it will take Google a longer time to remove those ads from the World Wide Web, as they clearly mentioned in a social media post that from 2nd January 2017 all the pre-existing ads, created using Flash, will no longer be visible.

It is important to keep in mind that this strategy is not applicable for video ads built using Flash. Google stated that video ads can be uploaded and will be displayed for now.

Transition to HTML5 Will Be Smooth

Online marketers will be happy to know that Google already created a support page ( that mentions step by step process to update Flash ads into HTML5 and also how you can create new HTML5 based ads.

Google is certainly not the first company that has an issue with Flash. Mozilla abandoned Flash last year in July and Google Chrome followed Mozilla’s footsteps soon thereafter. It seems that Flash will only be used for animation in future and HTML5 will rule supreme in the world of PPC ads in the coming years.