Data indicates that there are approx 28 million small-sized businesses in the US. When there is a figure like this, it is obvious there would be competition and every business would try to gain a competitive edge and survive. If you have a small business or startup, you would like to stand out in the competition too. It means you will need the right tools and strategies to thrive in this age of cutthroat competition, Best Digital Tools.
Today, your business needs to expand its digital presence no matter which industry you serve. It is essential that you have a rock-solid digital marketing plan from the very first day. You will need tools like social media, SEO-based tools as well as make the best use of online advertising and media marketing to reach your business goals.
According to an article published on https://www.huffpost.com, you can use marketing automation to help you build a robust marketing strategy depending on digital tools. It would help you to set up a business plan, and the tools would help in automating follow-ups as well as nurturing leads. This article will walk you through some of the best digital tools to help you start a new business.
HubSpot
As far as marketing, CRM, and sales applications are concerned; HubSpot is the key player to helps startups and small businesses. Let us discuss marketing software and its benefits. Whether it is attracting visitors to your website and turning them into loyal customers, HubSpot helps in bringing your complete marketing funnel collectively. It is imperative that your marketing funnel should work well and properly and using the tool, you can benefit in many ways. These include SEO, blogging, website, social media, managing leads, landing pages, call-to-actions (CTAs), email, marketing automation, and analytics.
If you have HubSpot, it is an all-encompassing marketing tool for startups and small businesses. You have all the things in a single tool and do not need to look elsewhere. With HubSpot, you will reap greater business benefits in the initial days of starting your new venture.
Mailchimp
Did you know that email marketing technology is leveraged by over 80 percent of business-to-business and business-to-community companies? It is a technology that you must use and have a sound email marketing plan from day one of setting up your business. It is not something you take a long time to mull over, wait, and then implement.
With over 12 million customers, Mailchimp is a digital tool that has grabbed its position as one of the best email-marketing contributors worldwide. Of course, you will find options; Mailchimpcontinues to be one of the top digital tools for small reasons and for all the good reasons. These include:
- Mailchimp dates back to the year 2001, much before businesses started using this tool for their email campaigns.
- The tool comes with self-service support preferences, making certain that you can fastfind out answers to everyquestion that may have.
- There is also a free plan for those businesses, which has less than 2,000 subscribers as well as those companiesthat do not send over 12,000 emails each month.
When you start a new business, it is not probable that you would have more than 2,000 subscribers. That is the reason why it is a smart move to use Mailchimp early at no cost at all to build your strength with email marketing campaigns.
Hootsuite
No one can disagree with the reality that social networking sites play a crucial role in the achievement of any business, no matter its size, years of establishment, or for that matter industry. Without social media marketing, your business cannot thrive in this digital age.
You can use digital tools like Hootsuite that help you to schedule your social posts beforehand, which is a great time-saver for you. And You can use this time to focus on other business goals. You will find numerous Hootsuite features that will benefit your business, as it helps in engagement. The common benefits are:
- Recognizing influencers for your online marketing team as well as leads for your sales department.
- Respond to social media mentions and comments via the dashboard. It eliminatesthe need to visit every social media platform individually.
- You can reap the maximum benefits out of pre-written replies.
When it comes to social media marketing, it is not as challenging as it may seem, particularly when you use tools such as Hootsuite. With this precise digital tool, you have the liberty to plan and deal with social media profiles for over 30 platforms. If you do this manually, sans a fundamental dashboard to help guide you, it would take an enormous amount of time. It is sufficient to irritate even the most seasoned business owner, forget a new entrepreneur. Use Hootsuite to become the social media marketing manager for your new business.
Google Analytics
It is one of the best digital tools from the search engine giant Google. Yes, analytics should become an integral part of your online marketing plan from the initial days of your business. You will take only a few minutes to integrate the Analytics code to your business website so that you can monitor every activity of your visitors. Though many marketers perceive this tool just as a traffic-oriented tool, it does have a significant effect on your online marketing tactics, if you know how to make the best use of Google Analytics.
For instance, you can determine where your website traffic is coming from and strategize accordingly. Again, you understand that a specific social media campaign is generating loads of online traffic to your site. With such data, you can fine-tune your upcoming marketing strategy, in an effort to derive similar results.
Again, you might discover that a specific set of keywords (KWs) is doing great for your organic SEO traffic. Additionally, you can focus on these sets of search phrases or KWs, making certain that to keep in mind as you churn out content in the days to come.
So you see that Google Analytics is not the kind of a tool that you can belittle. Install the same when you are setting up your new business and your digital marketing strategy. The data you get from Analytics is extremely useful for your business.
Trello
If you are new to content marketing, Trello may seem like just any other social media tool that developed overnight. No, it is not. On the contrary, Trello is a digital organization tool to help you and your online marketing experts significantly.
The tool will let you manage your projects and remain on the same page as your digital marketing team. It is one of the best practices to boost your digital marketing efforts and save you disappointment and time.
For instance, you have the liberty to share blog posts on this tool before you can publish the same. It would give the other team members a chance to evaluate the blog post, provide their feedback, suggestions, and make essential changes that could make the blog more readable before the same is posted online and goes live.
Before the advent of Trello, emails were in place, but there were possibilities of missed messages, confusion, and annoyance. Therefore, Trello is the best tool today to collaborate at work.
When you have Trello in place, it’s related to your digital marketing strategy and could be shared in a similar place. It will take you a few minutes to install some board and you can invite your team members to collaborate. Though Trello is not the sole tool, it’s one of the best tools available today. As far as marketing tasks and collaboration are concerned, Trello is second-to-none.
KISSmetrics
It’s is great that you like to spend much of your valuable time on digital marketing in the initial days of your venture. Then, you want to make decisions that help to grow your business and have a positive impact in the days to come.
You would like to keep an eye on and evaluate each business decision you make. Because that is the best way to focus on your strategies to provide you with maximum returns on investment or ROI.
Use the digital tool KISSmetrics to figure what’s working for your new business and what’s not correct. When it comes to your online marketing campaigns.
If you consider the Analytics products and a funnel report. You can determine if you can find any loopholes in your small business. KISSmetrics is not an affordable tool though because it will cost you at least $120 per month. Then, this tool is worth investing in if you would like to grow and succeed in your new business. Use the insights and make a difference to your startup business.
Final words
Now that you have the list of these digital tools. Make an informed decision on which one you will need for your startup or small. Use one or more of these tools. You will benefit.
