There’s nothing that’s more important than having a product or service that can make a true difference in the marketplace. But next to that, there’s a lot that an entrepreneur can gain from specific marketing tactics. Now, not that SEO is only useful for startup firms; all firms can benefit from having effective SEO strategies, but the importance of SEO is it’s more pronounced with start-up establishments.
Below is a list of three ways in which entrepreneurs can uniquely use SEO to improve their businesses:
- Reputation management
This is especially more important for small and new businesses since there isn’t much information in circulation about the business as yet. Rather than wait to react when some negative report or review arises, you can take a proactive approach to prevent this from happening as well as offer positive reports about the business.
For new businesses, cash flow is the lifeblood and just one single negative report can have an adverse effect on them. You can use SEO to ensure that your products and brands dominate the first search engine results pages, especially for queries mentioning your brand name. This means that you control what new customers see when they specifically look up your brand/products.
- Increasing organic traffic
Of course, numbers are a huge marker for growth, both presently and in future. By using SEO to increase organic traffic to your site, you create a buzz around the business – ideals, ideas, products, services, etc. – which will spread to cause further improvement in the number of inbound links, brand name being mentioned across the web and social signals. In turn, you gain even more traffic.
As an entrepreneur, you have a lot of stakeholders to please; e.g. you have to show investors that your company has huge potential that makes it a viable investment in the short and long term. This will also help you secure funding. Since organic search traffic comes free, the ROI of every conversion is nearly 100%, which is why you should concentrate on improving your SEO.
- Beating competition
Getting ranked above your competitors, especially where they are more established/known, is a huge plus for your business since it technically means that you are ‘better’ than them. This can go a long way in setting you apart and helping you rise to the top in consumers’ minds, especially if coupled with awesome customer service and outstanding products and services. Each climb up the ranks represents a significant improvement in your traffic and can be crucial to your long-term success.