Every e-commerce business must necessarily understand ways to leverage effectively the power of search engine optimization. SEO is all about how your business would be ranking on a specific Google search meant for a precise keyword. You surely would love to achieve the top ranking on the very first page of all the relevant searches. We understand, as per Forbes.com, those first impressions are of great significance. When your e-commerce store is visible to a potential customer, he would be more than happy to purchase the product.
Faced with a new decade, it is the right time for reevaluating your e-commerce SEO stratagem. A proper SEO strategy could help in ensuring that you are successful in making the most intense and best first impression. Because of frequent algorithm changes, updates concerning new search engine features and conflicting advice, many e-commerce newcomers are pretty confused about where, to begin with, e-Commerce SEO. Here are a few expert tips or recommendations to boost your e-commerce SEO in 2020.
Steer Clear Of Duplicate Content
Duplicate content could seriously prove to be your worst adversary in terms of the e-commerce website. We understand that e-commerce websites are constantly dealing with a huge amount of product descriptions. Often product descriptions are provided by a seller and often. The seller is in the habit of distributing those products to various websites. Hence, we often come across many different e-commerce sites displaying the same product descriptions that are also, appearing on various other sites. Moreover, filter, as well as, category options could culminate in duplicate content. Since those filters would be creating diverse URLs with one and the same content. You must, therefore, avoid duplicate content.
Consider writing a unique product description. Even though it could prove to be time-consuming, you may consider writing unique product descriptions of your own rather than depend on those provided by the manufacturers.
Write Convincing & Persuasive Product Descriptions
Not just compelling headlines but also catchy product descriptions could leave a profound impact on the conversion rate. That is primarily the reason to stay away from using product descriptions provided by the manufacturers. You must generate enticing and unique product descriptions using relevant keywords for making them certainly more Google friendly.
Focus On Optimizing Your Product Images
E-commerce stores depend on pictures. We know that wonderful product images are a great triggering factor for sales. Your pictures must be compelling, unique and of high-quality. However, simply having splendid images is just not enough particularly if you wish that bots would be finding them.
Make Sure Your Website Could Be Effectively Indexed & Crawled
Remember if a search engine fails to crawl your website, obviously it cannot assign a ranking to your content. To be precise, in such a case, the search engine cannot rank your products at all in the search results. Your e-commerce website’s crawlability, indexability, content, speed, overall user-friendliness, and schema markup are all integral constituents of technical SEO.
Focus on Resolving Pages Having 4 XX Errors
Experts believe that Google Search Console is an excellent tool for all sorts of websites. Once your website is effectively verified, you must, first of all, consider addressing all those pages that are coming up with certain errors.
Consider Examining and Re-Examining Excluded Pages
You must examine your excluded pages because Google is unable to index them due to the code present in the robots.txt file.
Remember to Incorporate Schema Markup into Your Site
Schema markup is supposed to be a collection of HTML tags that facilitates Google to demonstrate the price, availability, rating, and some more product details on precisely the search engine results page. Incorporating it into your site seems easy and it is of crucial importance that you do it. This is just to make sure that all your products are far more enticing in Google’s shopping tab and the first page of search results. Your present schema markup setup is pretty much visible within the Google Search Console’s products report.
Use Precise Target Specific Keywords
A grave mistake that often e-commerce businesses make is identifying and targeting the wrong set of keywords. Many opt for terms or phrases having maximum search volume associated with a brand. Remember maximum conversions are brought about by lower-search volume and more specific keywords. We understand that a more targeted or specific keyword would be leading straightaway to your specific product page. Hence, searchers would be finding precisely what they are seeking.
Adopt Mobile-First Indexing
Google now utilizes mobile-first indexing for over 90 percent of the websites for determining your ranking depending on your mobile site’s content not the content of the desktop version. The most effective way of tackling this is to set up a responsive and mobile-optimized e-commerce website. This should be letting your website adapt effectively to your mobile device’s screen size thus enabling mobile-first indexing smoothly without any hassle or concern.
You must pay attention to all the above-discussed e-commerce SEO recommendations if you want your e-commerce site to grow and achieve success. Remember to avoid using duplicate content and focus on creating unique and authentic content. Moreover, avoid unnecessary keyword stuffing. If you do that, Google would be penalizing you.