User-generated content provides a golden opportunity to attract and drive more and more traffic to your websites and boost conversions and sales, Campaign. User-generated content seems to be pretty effective and useful because it is capable of eliciting a psychological reaction known as social proof that automatically makes people take it for granted that the actions of others demonstrate perfect behavior for a particular situation. You are constantly influenced by the advice of other people.
You are more likely to have immense faith in your friends and you would take their advice without batting an eyelid. Why? That is simply because, when you lack the knowledge of a specific topic, you are more than happy to embrace the opinion or advice of your peers. According to Social Engine Journal, from the perspective of a customer, social proof seems to assist in boosting conversion rates or sales by building trust.
A brand may go on reiterating that their products or services are best, however, this fact could be far more believable provided this opinion was expressed by somebody outside the company. It implies that shoppers coming to your site know that it is natural for you to praise your products, but they would start converting once they get the assurance from real people who have bought your products, have used them, and found the products truly awesome, and useful. We understand that there could be several reasons why brands at once, accept the idea or opportunity of utilizing UGC. Here are some of the main reasons to do so.
· UGC is pretty cost-effective. It is a well-known fact that consumer-generated content comes free. Hence, it is a cost-effective way for businesses with budgetary constraints to promote their brand or unique products.
· UGC helps in facilitating brand loyalty. When businesses actively highlight the work of their customers, it is an expression of their appreciation and it demonstrates how much they value their customers. It motivates customers to return to the site again.
· UGC helps in promoting authenticity. When you showcase or demonstrate your customer’s work and include user-generated content into your marketing stratagem, your brand or business is more approachable and acceptable to the masses. Moreover, it makes you seem less distant and far from a hardcore corporate.
Once you decide on incorporating user-generated content or UGC into your search engine optimization campaign, you would be positively impacting your SEO campaign. Here are some of the amazing advantages of using consumer-generated content in your core SEO strategy.
Best for Encouraging Engagement & Driving Conversions
Consumers find user-generated content far more trustworthy as compared to the content presented by marketers or specific organizations. You will trust customer reviews and testimonials for specific products you are thinking of buying. That is primarily the reason why businesses encourage and motivate their visitors and customers to review their products.
Customer reviews or product reviews help in boosting engagement. You can witness a rise in the influx of consumer-generated reviews that will end up driving more conversions in the long run. Remember that this is not pure speculation, and there is valuable data or statistics to prove it. Around 46 percent of customers trust and rely on online customer reviews.
Moreover, 82 percent of the clients admitted that consumer-generated content played a pivotal role in their overall buying decision-making process. Moreover, brands have witnessed an almost 25 percent boost in conversions while utilizing user-generated pictures rather than professional pictures.
Minimizes Your Need for Fresh New Content
The best thing about using user-generated content is that there will be less pressure on you to create new content all the time. You could judiciously use your users’ creativity to maintain a consistent online presence, and there is no longer any compulsion to put in too much effort for establishing a robust online presence. Moreover, whenever you are running out of innovative ideas for your marketing content, it would be a wise move to rely on UGC.
It can prove to be incredibly lucrative to depend on consumer-generated content. It can save money and precious time. There is a considerable reduction in your workload and responsibilities. You can now divert your efforts and time to other aspects of your business. Such as boosting your digital marketing campaigns by nurturing your overall brand image and reputation on social media. Irrespective of the industry you belong to, always keep in mind that consumer-generated content could assist you in cutting costs. And substantially and keeping your product or service relevant for an extended time.
Proves Immensely Beneficial to Your SEO
User-generated content could boost your website’s SEO rankings. There are several ways how focusing on consumer-generated advertising could prove to be of great advantage to your website. UGC can help your site get higher SERP rankings.
UGC can help in increasing your website’s dwell time.
And UGC product reviews could be packed with keywords relevant to your specific brand.
By flaunting your product’s or brand’s customer review scores in rich snippets. You can assist your website in getting a higher SERP ranking and boost your CTRs.
Depending on your site’s navigability, loading time, and intuitiveness, users will spend more time browsing through your site. Remember dwell time is an important parameter that Google considers while determining the UX of your site. It is a good idea to focus on moderating your customer reviews to avoid any unwanted Black Hat charges against your business or brand.
The best way of building trust with Google is to judiciously use consumer-generated content in your marketing strategy. If you are thinking in terms of boosting your brand’s SERP rankings. You need to focus your attention on generating valuable content that is reliable and trustworthy. You can establish your website’s overall authority and trust by incorporating customer feedback, reviews, and testimonials. Remember that Google will be taking customer reviews into account while ranking your website. If Google sees that your site is getting positive feedback consistently. Then it will rank your website higher on the search engine results page. It is because it becomes pretty evident that you have established trust with your target audience. User-generated content is the best way of demonstrating to Google. How many people are loving your site and even finding it useful.