It is never a good idea to tinkle with the SEO strategy whenever you observe any change in search rankings. SEO strategies aim at achieving long-term objectives and changing it frequently can derail the marketing campaign. Before you start reacting to the frequent changes in ranking, which is a common phenomenon, you must understand the…
When it comes to internet marketing today, you have to be very creative to achieve your business objectives. Millions of websites are being launched daily but according to Google, only 52% are making any revenue.The internet has made commerce fully global and while this broadens your target market, it also means stiffer competition. The size…
SEO is changing and if you ask Google what they like the most while deciding the rank of a website, their answer will be “user experience”. Google says focus on the users, create great content and everything will be perfect. Marketers are delighted to hear the news because that means you can say goodbye to…
Running a business in these modern times is both exciting and challenging. With the advent of internet technology, it is now possible for even small businesses to compete at a global level and this means more opportunities. In fact, most successful start-ups today have harnessed the power of internet technology to break through in their…
Google Analytics is regarded as a brilliant tool that could be used for effectively monitoring the progress, as well as, the performance of any website. Google Analytics is essentially a free tool that could be utilized for tracking information about how the visitors to a specific website are interacting with it. Google Analytics is mandatory…
Search engine optimization (SEO) remains a buzzword inn online marketing. This comes in the backdrop of increasing internet interactions as marketers move in to cash on growing numbers online. If you are a website owner you are most likely bombarded by emails from SEO consultants promising to give your website better ranking. Well, there are…
The online marketing platform is anything but easy. To survive your website has to keep up with changing trends while at the same time fighting for high search engine ranking. To guarantee visibility in the crowded market you must invest in search engine optimization (SEO). Your SEO strategist will help you design and implement a…
If you are an online business owner you must be wondering how to survive in the ever changing internet platform. The cost of doing business is already high and businesses are being forced to adopt unique strategies to stay ahead of the pack. The potential of online marketing cannot be gainsaid but the n again…
The importance of technical SEO efforts for an SEO campaign covers a little more than just makeup or superficial dressing. The following are some important lessons SEOs should learn about it. It is not superficial Technical SEO is fundamentally required for websites of all sizes that want to rank well in organic search. You can…
Are you an online marketer? Do you feel like you have wasted your scarce resources creating a website? Welcome to the club. Of the many millions of websites created, only a few make any mark in their niche, reason? The owners don’t invest in search engine optimization (SEO). Creating a website without an SEO strategy…