If you’re serious about marketing your business online, then you need to pay close attention to search engine optimization (SEO). Optimizing your website and content for search engines can be a complex and daunting task, but it’s absolutely essential if you want to attract visitors from organic search.
To help you get started, we’ve put together a list of SEO tips that we think will help you dominate the search engines in 2019:
1. Understand (and match) keyword intent:
One of the most important things you can do when optimizing your website for search engines is to understand what people are actually searching for when they use particular keywords. This is known as “keyword intent,” and it’s something that you need to be aware of if you want your content to rank well in search results.
2. Get to the point:
These days, people have very little patience for long-winded articles or content that doesn’t get straight to the point. As such, it’s important to make sure that your content is clear and concise. Get to the point quickly and don’t waste your readers’ time with fluff or filler content.
3. Refrain from keyword stuffing:
A common mistake that people make when optimizing their website for search engines is engaging in “keyword stuffing.” This is when you stuff your content with so many keywords that it becomes difficult to read. Not only will this irritate your readers, but it will also get you penalized by the search engines. So, make sure to use keywords judiciously and only use them when they make sense.
4. Speak your audience’s language:
It’s important to remember that not everyone who visits your website will be an expert in your industry. As such, you need to make sure that you’re speaking the language of your target audience. Use simple words and phrases that can be easily understood by people who are not familiar with your industry jargon.
5. Shoot for the featured snippet:
Featured snippets are a great way to increase your visibility in the search results. These are the little boxes that appear at the top of the search results that contain information about a particular topic. If you can get your content featured in a featured snippet, you’ll be able to increase your click-through rate and traffic.
6. Think hard about your headline:
Your headline is one of the most important elements of your content. It’s what will appear in the search results, so you need to make sure that it’s attention-grabbing and relevant to the topic at hand. A good headline will make people want to click on your link, so take some time to craft a headline that will entice people to read your content.
7. Optimize your Meta tags:
Meta tags are an important part of SEO. These are the little snippets of text that appear under your headline in the search results. Make sure to include relevant keywords in your Meta tags so that people can see that your content is relevant to their search.
8. Use images and videos:
Images and videos are a great way to break up your text and make your content more visually appealing. People are more likely to share and link to content that contains images and videos, so make sure to include them in your posts.
9. Promote your content:
Once you’ve published your content, it’s important to promote it if you want it to rank well in the search engines. There are a number of ways to promote your content, such as social media, email marketing, and paid advertising.
10. Monitor your analytics:
Finally, it’s important to monitor your analytics so that you can see how your content is performing. Google Analytics is a great free tool that you can use to track your traffic and see how people are finding your content. By monitoring your analytics, you’ll be able to fine-tune your SEO strategy and make sure that your content is working well.
Hopefully, these tips will help you get started with SEO in 2019. If you want to learn more about SEO, we recommend checking out our blog or taking one of our courses.