Modern business has fully shifted to the internet platform. If you want to remain competitive in today’s viciously competitive market, you have to keep up with the volatile internet marketplace. Over the last one decade there are phenomenal changes that have taken place on the internet platform. Search engines are tightening their control on how…
Most businesses are finding the going tough on the internet platform. What was supposed to be an easy route to conversion is turning out to be a frustrating and seemingly impossible market place to understand. With over 3.6 billion people using the internet today, it goes without saying that this is the new frontier for…
If you want your website to end up a success, then you need to take advantage of the services that experts in online marketing provide. One such service that you require is search engine optimization (SEO). This service allows you to improve your rankings on search engines when users are searching for websites offering the…
The internet is full of information that you can use to do just about anything you want. You can therefore learn the ropes of carrying out a search engine optimization campaign for your website. While you may not be an expert, you may just learn enough to turn your website marketing campaign around. However, for…
If you think SEO is dead or dying, you are sorely mistaken. In fact, it is very far from death. SEO is in fact morphing from day to day such that you should not consider it marketing really, but a play in branding. This means that you must be willing to optimize for organic searches…
So, you have established that you need to hire an SEO professional for your business. If this is your first time to hire such a professional, you might be confused or you might feel overwhelmed about how to go about this issue. Here are some 5 easy steps that you should use when you want…
If you do not have an online presence at all, or if you are online but your website doesn’t show up on the first page of search engines when someone looks up your name or services, then it means that you are loosing a lot of customers. Better visibility on search results can make a…
If you would like to create changes in your company and to make a difference and increase your bottom-line revenue, then you can no longer afford to ignore having an online presence. If you are already online but you are not seeing any significant changes to your sales and conversions, then it means that you…
For an eCommerce website to be a success, you need to have people buying from it. You need to put in a huge marketing effort to create awareness of its existence. Many website owners think that just creating the website is enough. What they fail to remember is that with million other websites in existence,…
If you are just starting off in business, you are probably wearing a variety of hats. You are in sales and marketing, finance, customer service, IT and everything in between. It is possible to become overwhelmed in such cases, and when you do, it is important to outsource various tasks as the need arises. By…