Search engine optimization depends on a lot of factors and not all of them are related to on-page text and images. When you are starting a fresh e-commerce business, the first two things you should pay attention to are domain name and hosting service provider; because these two elements play a key role in determining your SERP ranking. Organic traffic is best for SEO and brand image development, thus, you should follow an intelligent SEO strategy for domain name as well as hosting. Today, I will discuss how website URL and website hosting affect website rank. I will also offer …
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Important Tips for Entrepreneurs Running Ecommerce Sites – Part II
By improving the visibility of your business in the organic search engine rankings, you can attract more traffic that may end up buying your products and services. As you improve in rank, the traffic and potential benefits for your business also increase. These are a few important points to bear in mind for your business’s SEO strategy: Improve your content strategy Even if your site has been created only to sell your products and services, you must have a way to add high quality content regularly in order to earn the ‘freshness’ factor that search engines look for. You can …
Important Tips for Entrepreneurs Running Ecommerce Sites – Part I
It goes without saying that you cannot sell anything if consumers cannot find you. This is what makes search engine optimization especially important for small and new businesses that run e-commerce stores. Just like advertising outside a bricks and mortar establishment, SEO helps your target consumers know that there is a certain product/service you offer which they want. While there isn’t an overall strategy that works for every kind of startup business, there are tips that can help every business improve in some way. However, it is important for online ecommerce storeowners to carefully assess their businesses and come up …