How to Optimize Your WordPress Site for SEO

If you’re running a WordPress site, there are a few things you can do to make sure it’s optimize for search engine visibility. In this article, we’ll cover the 15 basics of how to optimize your WordPress site for SEO. 1. Use a Search Engine Friendly Theme When choosing a theme for your WordPress site, be sure to select one that is designed with search engine optimization (SEO) in mind. A good theme will use clean, valid code and include features like easy title and Meta tag management. 2. Install an SEO Plugin There are a number of great SEO …

Why Give Importance to SEO for Brand-Building?

By now everyone is well acquainted with the term SEO which we know stands for search engine optimization. SEO is a method that surges the traffic of websites in a qualitative as well as quantitative manner using organic or non-paid search engine outcomes. It is like a coin whose one side deals with the determination of the audience to solve a query whereas the other side caters to the interest of the curious search engine users presenting content in a more convenient way to understand. That is why building a brand SEO becomes so important; it makes your presence felt …

What is SEM & Why You Must Invest in SEM for Your Business Growth

It only makes perfect sense that the Internet is increasingly becoming the #1 way for businesses to advertise and reach potential clients. People spend more time online than it has ever been. For the bottom line? The very easiest way to meet them is online when you try to reach more clients. And by search engine ads, the way to do so is (SEM). Research shows that a high proportion of the developing world is online, meaning there is a very high chance that the prospective clients, partners, staff, and shareholders are all online. Search engine marketing is not just …

Understanding SEO Voice Search Optimization, Its Benefits & Best Practices

Today the way users are searching the Internet for some information seems to be dramatically changing. With the rapid adoption of Voice Search Optimization, users are now getting directions, asking various questions relating to the weather, and acquiring more and more information and data about a host of topics-all without requiring to type any queries. Most users usually, type the text for searching online. However, people are inherently more adept at talking than clicking or typing, hence, Voice Search technology is gaining traction by the day voice search trends have become significant. As a result of the global COVID-19 pandemic, …

Top 9 SEO Tips for 2021 to Increase Your Organic Traffic

Over the past few years, the search engine optimization(SEO) world has changed a lot. However, some specific fundamental situations remained the same as before. For instance, nowadays you cannot improve your organic ranking just by targeting keywords. But, choosing the appropriate keywords is still a crucial thing to do.  As there are hundreds of SEO techniques, it’s quite difficult to determine which techniques you should ignore and which one will be beneficial for you. Is link building still effective as before? Or should you focus your energy on on-page SEO? Or how can you intersect your SEO with social media …

SEO Changes & Trends That Should Be Influencing Business in 2021 Post COVID-19

Throughout the COVID-19 global pandemic, people encountered challenges like never before, and they had to make modifications in practically all aspects of their lives. People are getting a vaccination and the impact of the pandemic will haunt them for the rest of their lives. Many of these changes are here to stay permanently as people have been compelled to reassess all aspects of their businesses and lives. SEO professionals have been impacted by the pandemic as well. One unanticipated outcome of the COVID-19 global pandemic has been the fact that business has understood the advantages of SEO. As per Google …

Salient Marketo Features to Make You a Marketing Icon

Marketo, the illustrious maker of marketing automation software, celebrated recently its 19th anniversary. It is supposing to be the most broadly utilize marketing tech platform and it takes pride in its 4,300 customers. It can seamlessly integrate with some other SaaS providers through LaunchPoint. Marketo is regarding as a super-effective and priceless tool for numerous marketers. Marketo has been packed with functionality and features that the average user doesn’t seem to be conversant with at all. To assist you in identifying some of the crucial capabilities or advanced features, here are some of the hot favorite Marketo product features of …

Reasons to Use User-Generated Content for Boosting Your SEO

User-generated content is instrumental in driving more traffic and boosting sales for your business. It is truly a cost-effective way of creating a long-term SEO and successful conversion stratagem. UGC or user-generated content helps in enhancing the online visibility of your brand or business in search results, driving more traffic and sales. Experts believe that UGC has the capability of improving your marketing KPIs for your online business. UGC is great for: Enhancing page rankings Boosting organic traffic by as much as 400 percent Generating as much as 75 percent conversion rate on your product pages Doubling customer lifetime value …

Drupal Benefits – The types of websites that you can create

The expansion of web development makes business owners more concerned about their online reputation and image today. It’s an essential factor in attracting potential customers. To accomplish this, business houses and organizations need web technology that allows them to create online content in collaborative space websites. It’s a space that gets customization to accommodate all business requirements. And here, the concept of a CMS (Content Management System) comes in. Drupal and its functions as a CMS Drupal walked in the web technology domain as a customizable, advanced, and free software for collaborative authoring, peer-to-peer networking, and content management. Most organizations …

Discover Some Common SEO Audit Issues

An audit has a pivotal role in the success of a website. Audits can diagnose a broad spectrum of design, technical, and content-related issues. It helps in determining whether your site is intuitive and fully optimized to drive more search engine traffic. Even if your site is doing well and generating high traffic and conversions, a periodic audit is a good idea to ensure that your site can reach its fullest potential.  Websites should be user-friendly, display superlative content, and load quickly. You must address SEO issues whenever they crop up, and audits help identify action points. It is critical …