SEO Company

Understanding How Your SEO Company Handles Link Building 

Link building is an essential component of any successful SEO strategy. It helps to increase the visibility of your website and drive more organic traffic. However, it’s important to understand how your SEO Company handles link building before you hire them.

In this article, we’ll discuss the 14 key areas that you need to consider when evaluating an SEO company’s approach to link building.

1. Link Quality:

When it comes to link quality, there are two main factors that must be taken into consideration: relevance and authority. Your SEO Company should be able to determine which links are relevant to your industry and have the highest potential for driving organic traffic. They should also assess each link’s authority, based on its domain authority score, referring domains, and other metrics.

2. Link Acquisition Tactics:

It’s important to understand the tactics that your SEO Company is using to acquire links. They should have a range of link building techniques such as broken link building, guest posting, content marketing, and others. It’s also important to note whether they are relying mostly on manual or automated methods for link acquisition.

3. Reporting & Analysis:

Your SEO Company should provide comprehensive reports and analytics so that you can measure how their efforts are influencing your site’s rankings over time. In addition, they should be able to provide detailed insight into the types of links they’ve built, the authority of those links, and other relevant metrics.

4. Anchor Text:

The anchor text of a link is one of the most important aspects to consider when building links. Your SEO Company should be able to carefully craft anchor texts that are optimized for the target keyword and likely to trigger higher organic traffic from search engine results pages (SERPs).

5. Outreach Strategies:

Your SEO company should have well-developed outreach strategies in place for acquiring high quality links from relevant websites. They should also be able to leverage relationships with other industry professionals or influencers, as these can help bring additional credibility and clout to your website.

6. Knowledge of Algorithms:

It’s critical that your SEO Company has an in-depth understanding of Google’s algorithms so that they can ensure that the links they build will not trigger any penalties or adversely affect your website’s rankings.

7. Credibility:

Your SEO Company should be able to demonstrate their track record of success in link building and SEO as a whole. They should also have good reviews from previous clients and other third-party sources like case studies, which can help you make an informed decision about whether to hire them or not.

8. White Hat Strategies:

It’s important to make sure that your SEO Company is using white hat strategies and following Google’s best practices for link building. This means avoiding any tactics such as link farms, paid links, or other shady techniques that could result in a penalty from the search engines.

9. Competitor Analysis:

Your SEO Company should be able to provide insights into how your competitors are performing in terms of their link building efforts. This can help you identify opportunities for gaining an edge over them and improving your website’s rankings in SERPs.

10. Cleanup Services:

If necessary, your SEO Company should provide cleanup services to remove any toxic or low-quality links that may have been acquired through previous campaigns or tactics. These links can negatively influence your website’s rankings, so it’s important to get rid of them as soon as possible.

11. Internal Linking:

In addition to building external links, your SEO company should also focus on optimizing the internal link structure of your website so that search engine crawlers can easily index and understand the content of each page. This will help ensure that all pages are indexed properly and are getting the most benefit from any external link building efforts.

12. Social Profiles:

Your SEO Company should be knowledgeable about leveraging social media platforms such as Facebook, Twitter, and Instagram to create more visibility for your website and drive organic traffic. They should also have strategies in place for promoting content through these channels in order to increase engagement and conversions.

13. Ongoing Maintenance:

Link building is an ongoing process that requires consistent effort in order to maintain strong rankings. Your SEO Company should be able to provide guidance on maintaining links over the long term, which can help ensure that your website’s rankings remain stable and continue to improve over time.

14. Comprehensive Strategies:

Finally, a good SEO company should be able to develop comprehensive strategies for link building that encompass all of these elements as well as other areas like content optimization and keyword research. This will help ensure that you get the most out of their services and are able to achieve higher search engine rankings quickly and effectively.


Link building is an essential part of any successful SEO strategy, but it’s important to understand how your SEO Company handles it before signing up with them. By considering the 15 key areas discussed in this article, you’ll be better equipped to evaluate an SEO company’s approach to link building and make sure that you’re getting the best possible results.