SEO News

Using Instagram to Drive Your SEO Campaign

When it comes to internet marketing today, you have to be very creative to achieve your business objectives. Millions of websites are being launched daily but according to Google, only 52% are making any revenue.The internet has made commerce fully global and while this broadens your target market, it also means stiffer competition.

The size of your company no longer matters but instead, it is about how creative your marketing strategy is. If you are looking to gain a competitive edge in your target market, it is time you upped up your marketing campaign. One of the best ways to do this is by optimizing your website for search and throwingInstagram into the mix.

Why SEO Matters

Search engine optimization (SEO) now drives the internet market. Search and email are the top 2 online activities according to findings published in the Search Engine Journal. It gets better; search is reported to be the #1 driver of web traffic for websites making it all the more important to  invest in SEO to boost visibility on search engine result pages (SERPs) for your target keywords. In fact, the same report says 75% of internet users don’t bother scrolling past the 1st page of SERPs, which means SEO has to be at the core of your internet marketing campaign.

How Instagram Integrates with SEO

While there are many SEO techniques available, it is now becoming more popular to use Instagram in these campaigns. To appreciate what this photo and video sharing campaign can do for your online business consider that it boasts over 700 million monthly active users (MAUs) and 500 daily active users (DAUs). This makes Instagram (IG) the fastest growing social media network today. In fact, over 71% of brands in the U.S are expected to have an account by the end of 2017.

With this in mind, it is easy to see how an IG campaign can easily blend into your existing SEO strategy. Among the techniques you can use to pull this off include:

  1. Holding contests – To get the best out of your IG campaign, you have to start by getting followers for Instagram.This is considered the toughest bit but you can hold creative contests to start attracting attention to your brand. In social media, a lot of attention translates into more traffic to your website, which means you are achieving one of the key SEO goals.
  2. Creative hashtags – Hashtags are the currency used in Instagram marketing. It is the easiest method to make your brand more visible, especially when you are able to creatively leverage a popular and relevant hashtag. One of the main goals of an SEO campaign is to increase brand visibility and when you use hashtags properly, you can easily achieve this.
  3. Automation – Truth be told, the process of building a following on IG can be a daunting one. If you are manually liking and following, it might take months or more time to gain any traction. By automating the main activities, you will boost engagement levels and improve brand awareness in your niche.

Go on and create an IG account and give a much needed boost to your SEO campaign.