It’s no wonder that the search engine giant Google loves to change their algorithm from time to time through New Year updates. It is the model of stable development, which website owners should appreciate. That is because when implementing SEO tactics based on these updates, your website will rank better in the SERPs and drive …
Category: SEO News
The Most Detailed On-Page Local SEO Audit Checklist You Will Ever Need
Most people, including small business owners and webmasters, do not fully understand the factors that make local SEO tick simply because they do not know what Google holds as important. Hover, multiple studies, as well as experience, indicate the most important considerations for effective local SEO. While the 2018 local search ranking factors survey conducted …
What prompted University of Arizona to change its acronym for SEO?
The ways of implementing SEO are changing very fast. Therefore, marketers must learn the ropes quickly to stay relevant and effective. As SEO is changing, so also the mindset of marketers must change to embrace new strategies and techniques based on the latest technological developments. Gone are the days when keyword volumes and links were …
What Google’s John Muller has to say about dark mode SEO?
Dark mode websites are the in-thing, and the feature is now everywhere from Android 10 to iOS 13. From Chrome to Firefox and from Safari to Edge, browsers have embraced dark mode by bringing automatic dark modes to websites. It is by using a special feature of prefers-colour-scheme. Dark mode websites are pretty cool, and …
Does Google’s BERT sound the death knell for SEO?
In the third week of October, Google quietly took a giant leap by launching its machine learning algorithm. It is BERT or Bidirectional Encoder Representations from Transformers. In which the company claims as to the single biggest change in the last five years. It might even be the biggest change ever for the company. The …
The relevant 2019 SEO trends you should know
SEO professionals have to deal with new SEO trends and strategies all the time! These are introduced with the attempt to welcome the best SEO practices. The objective is to ensure that the website is getting adequately indexed and ranked. It is indeed very frustrating to make sure you know all the new trends. However, …
The way SEO and search marketing has changed over the years
It’s 2019 and almost two decades since a few of the past search engines got launched! In 2018, Google had its 20th anniversary. And in these entire years, web searching as a habit and practise has undergone massive change. However, at its core, it’s all about data retrieval, the kinds of information one can retrieve, …
Health checkup for your business: Invest in SEO analysis to score against your eCommerce competitors
Small businesses comprise almost 99.8% of all New York-based businesses. Sadly, only about 50% of these businesses survive the first five years and carry on to see long-term success. Apart from poor management, poor financial management, improper business planning, and lack of an understanding of consumer needs are the top four reasons businesses fail all …
How to Get Your Global SEO Bang on Target and Come out a Winner
SEO is optimizing your web content to increase its visibility in search engine rankings. Global SEO is the same process repeated for different countries or regions for better online visibility to the relevant audiences. It comprises of multiple techniques like creating content specific to the preferences and requirements of audiences of different countries as well …
Discover the Things You Must Do after an SEO Audit
The first step towards increasing the organic search visibility of a business website is an SEO audit. When it comes to an audit, it tells you about your past optimization strategies and techniques. These reviews are done elaborately and focus on things like on-page and off-page SEO and technical optimization. According to an article published …