Throughout the COVID-19 global pandemic, people encountered challenges like never before, and they had to make modifications in practically all aspects of their lives. People are getting a vaccination and the impact of the pandemic will haunt them for the rest of their lives. Many of these changes are here to stay permanently as people have been compelled to reassess all aspects of their businesses and lives. SEO professionals have been impacted by the pandemic as well. One unanticipated outcome of the COVID-19 global pandemic has been the fact that business has understood the advantages of SEO. As per Google …
Category: SEO News
5 Useful SEO Tricks You Should Master through Google Analytics
If you have an online business, you know about Google Analytics and use it to determine how your website is performing in the search engine results pages (SERPs). According to an article published in the Search Engine Journal, you can gain loads of SEO insights through the analysis of Google Analytics. However, study analytics continuously, you not only identify performance gaps but also find SEO opportunities to help your business website rank high in the SERPs. In this article, we will walk through five useful SEO tips you can master using Google Analytics. You can use the actionable insights to …
Best Tips for SEO Copywriting in the New Year
It’s no wonder that the search engine giant Google loves to change their algorithm from time to time through New Year updates. It is the model of stable development, which website owners should appreciate. That is because when implementing SEO tactics based on these updates, your website will rank better in the SERPs and drive traffic and conversions. One key aspect of SEO is copywriting, in which the game is continuously changing. Therefore, it is imperative to understand how you apply a winning SEO copywriting strategy. According to an article published on https://www.searchenginejournal.com, SEO tactics are meant to please Google …
The Most Detailed On-Page Local SEO Audit Checklist You Will Ever Need
Most people, including small business owners and webmasters, do not fully understand the factors that make local SEO tick simply because they do not know what Google holds as important. Hover, multiple studies, as well as experience, indicate the most important considerations for effective local SEO. While the 2018 local search ranking factors survey conducted by Moz indicate that there have some changes in the importance of off-page factors, on-page considerations. It is like keyword relevance, mobile responsiveness, and quality of content remain as important as ever. A quick look at some of the most important on-page SEO factors that …
What prompted University of Arizona to change its acronym for SEO?
The ways of implementing SEO are changing very fast. Therefore, marketers must learn the ropes quickly to stay relevant and effective. As SEO is changing, so also the mindset of marketers must change to embrace new strategies and techniques based on the latest technological developments. Gone are the days when keyword volumes and links were powerful enough to change the SEO fortunes. As the SEO landscape undergoes quick changes, webmasters are engaging in innovative techniques to maintain high visibility of websites. If you have followed the search results of the University of Arizona, you would have observed the use of …
What Google’s John Muller has to say about dark mode SEO?
Dark mode websites are the in-thing, and the feature is now everywhere from Android 10 to iOS 13. From Chrome to Firefox and from Safari to Edge, browsers have embraced dark mode by bringing automatic dark modes to websites. It is by using a special feature of prefers-colour-scheme. Dark mode websites are pretty cool, and some sites offer that mode. But it is an option that users must enable on their device to view the website in that mode. For the convenience of users, iOS13 and Android 10 have this mode enabled and can automatically enable it. Creating dark mode …
Does Google’s BERT sound the death knell for SEO?
In the third week of October, Google quietly took a giant leap by launching its machine learning algorithm. It is BERT or Bidirectional Encoder Representations from Transformers. In which the company claims as to the single biggest change in the last five years. It might even be the biggest change ever for the company. The purpose of launching BERT is to help Google understand search queries better. That is so essential for providing the most relevant results. BERT can understand the context of a full word by looking at the preceding and the following word. It helps to discover search …
The relevant 2019 SEO trends you should know
SEO professionals have to deal with new SEO trends and strategies all the time! These are introduced with the attempt to welcome the best SEO practices. The objective is to ensure that the website is getting adequately indexed and ranked. It is indeed very frustrating to make sure you know all the new trends. However, if you are planning to rule the SEO search rankings, you need to know the trends by heart. At least, the ones that are trending in the current year! Here are the best SEO 2019 trends to know well. Know and understand the user’s mind …
The way SEO and search marketing has changed over the years
It’s 2019 and almost two decades since a few of the past search engines got launched! In 2018, Google had its 20th anniversary. And in these entire years, web searching as a habit and practise has undergone massive change. However, at its core, it’s all about data retrieval, the kinds of information one can retrieve, the search queries used, and also the devices used for accessing that data. That is not all! Search has changed and grown from being a text-based activity to that of multi-media. It is also personalized and interactive. Changes in search engines The best five search …
Health checkup for your business: Invest in SEO analysis to score against your eCommerce competitors
Small businesses comprise almost 99.8% of all New York-based businesses. Sadly, only about 50% of these businesses survive the first five years and carry on to see long-term success. Apart from poor management, poor financial management, improper business planning, and lack of an understanding of consumer needs are the top four reasons businesses fail all over the US. The fifth reason for failure that very few entrepreneurs are ready to talk about is the lack of a proper digital marketing model. Almost all small businesses face a constant threat from eCommerce sites that target the same audiences. However, most eCommerce …