Where Should You Publish Your Press Release?

Web marketers utilize many forms of business promotion and brand building techniques to grab the attention of consumers as well as prominent media houses. One such frequently applied and time-tested technique of business promotion is press release writing. Press releases are posted online by various corporate houses to disseminate information about the company and make people aware of their achievements, product/service launches etc. Unlike other forms of online brand promotion such as PPC and social media, a press release is treated more seriously by the readers. Journalists and consumers expect to see press releases of a company in the parent …

Mobile Travel Search Redefined by Google: Will It Impact Your SEO Strategy?

Google loves to surprise the SEO professionals and web users by pushing new algorithm updates and making changes to its User Interface. Last month, a couple of weeks ago, Google completely redesigned its travel search interface for mobile/tablet users. After this redesign, if you search for a long tail destination keyword, Google will offer a “knowledge graph” result, instead of traditional web results. That means organic search results are pushed down further below on SERP and pose a bigger challenge for SEO experts to bring traffic to their clients’ websites. If you open Google from your smartphone and search “where …

How to Take Advantage of Your Competitors to Enhance SEO

There are millions of websites in the World Wide Web and the numbers are increasing each day. If you search for any keyword, you will see at least one hundred websites offering that particular product or service. You can either feel hopeless, as the competitors are driving the traffic away from you and pushing your site downward on search engine result pages; or, you can take advantage of your competitors to improve your SEO strategy and surprise them by always staying one step ahead of them. Today, I will share with you four clever ways to take advantage of your …

Google Toolbar: Bid Adieu to PageRank Data

SEO professionals use a wide variety of tools to do their job efficiently as well as quickly, and one such important tool in every search engine optimization expert’s arsenal is Google Toolbar. While Google Toolbar offers plenty of facilities that influence SEO strategies, the most sought after feature was PageRank. Why “was” and not “is”? Well, Google just confirmed that they have removed PageRank from Google Toolbar forever. If your browser already has Google Toolbar, then open a famous website with high PageRank such as www.cnn.com and you will see “No PageRank information available” message. However, since Google removed the …

Google Analytics 360 Suite: Discover What You Can Do With It

Google’s primary source of income is the online advertisement and thus, they keep launching new products to help marketers target their potential customers as accurately as possible. In order to bridge the gap between marketers and consumers, Google recently launched a new product called Google Analytics 360 Suite. The Suit is mainly for large organizations so that they can unify and group the advertising data across multiple channels. There are total 6 products in the Google Analytics 360 Suite and each of them can be bought independently. That means, instead of paying for all 6 features, you can decide how …