While it is all nice to have a fantastic looking website you must appreciate the urgency to get it on the first page of search engine results. Your target audience might never know that your online business even exists leave a lone shopping from it. This is where search engine optimization (SEO) comes in handy. An SEO consultant will help achieve the goals you have set for your website top of which is conversion.
When your website is ranking highly you will enjoy more relevant traffic and hence improved sales conversion. These consultants use different techniques including link building, analytics, content creation, video content, social media integration among others. Ideally they work behind the scenes as you focus on the core business.
If you go online there are thousands of people calling themselves SEO experts and making a choice can be daunting. Here are some questions you should pose to an SEO expert before bringing them on board:
- What is your experience and how can you quantify it?
The fact that your website is supposed to realize your business goals means you need the best people working for you. Before hiring and SEO specialist make sure you ask about the number of years they have been in the business and this should be accompanied by a list of projects they have completed.
- How do you work?
It might sound like an obvious question but in SEO this is in fact the most important part of the interview. If you are looking for somebody to get real results make sure you understand how they are going to get it done. Only work with an expert who clearly details white hat techniques as opposed to anyone promising quick fire solutions. Using black hat techniques to improve ranking will lead to penalties and loss of reputation in your niche.
- Do you guarantee first page ranking on search engines?
The expected answer here is tricky and it will help you identify the techniques the consultant wants to deploy. If they promise to improve your ranking overnight run and don’t look back. Bogus SEO consultants give such promises knowing very well they are not true. If they happen to improve your ranking that fast you are most likely to be hit with a penalty sooner than later.
They are easy questions yet they will ensure you choose the right person for your SEO project.