Social media network is a medium of communication which is utilized by a wide range of businesses to interact with their loyal as well as potential customers. Taking care of a social media campaign is not as easy as it may seem because you constantly need to post likable and sharable content to keep the visitors engaged. If you are a content writer and your responsibility is to post fresh content on Facebook, Twitter, Google+ etc. then after a certain time you are bound to feel frustrated and helpless. How can you find new topics every day? What will your target audience like? After all, it is a cliché technique to post the link to blog articles on social media sites!
Take help of Google Analytics
Google Analytics is free software that offers lots of data about the website visitors. While website admin and SEO experts check Analytics regularly for bounce rate, conversion rate, web traffic and much more, SMM managers can use Google Analytics to discover the content topics that can be used for social media marketing.
Here is a list of things you should check on Google Analytics to determine the content topics for next Facebook post or Twitter tweet.
- Check Interest Categories: This is based on the interests of the people who have visited your website. Take a look at the “audience” tab in Analytics and you will find interests. Once you know what your target market likes, you can craft social media content accordingly.
- Keywords Used to Discover the Site: If you want to know exactly what your customers expect from your business, then check the search terms they used to find your site. When a large number of users type a particular keyword, it is safe to guess that they are searching for that specific product or services. You can use that keyword to craft your social media content. For example, if you offer complete web development services, but most people are visiting your site typing “affordable web design India”, it indicates that you need to speak more about web design services in Facebook/Twitter/Google+.
- Read Blog Comments: Sharing only blog article links on Facebook is a lame idea, but what if you can answer a few queries of the users with a new blog post? Go through the readers’ comments on your blog posts. Are they asking something? Is there a debate among the readers about the data you shared? For example, you may have posted an article on the upcoming web design trends in 2016. If the readers are not sure about the trends you mentioned, you can write another blog post and include comments of web design industry experts to prove that your previous article was valid. Now share this blog post link on social media network with a statement such as “Last week we witnessed a lot of debate over web design trends 2016, click this link to clear your doubts.”
- Concentrate on the Pages People Visit Most: Google Analytics allows you to check which web pages are most popular among your customers. For example, if you have total 50 pages then Analytics data may reveal that 10 out of those 50 pages are highly visited and customers spend maximum time on these web pages. This means that whatever information/product you are offering on those pages, customers want to know more about it. Hence, you need to find an angle that has not been covered before in your website and use it to compose your social media content. For instance, a smartphone manufacturing company can post a “inside the factory” video on Facebook to prove the high quality of their products.
Make sure that your social media content is interesting and something important enough that will compel the fans to share, like, comment, retweet and +1 it. Consider Google Analytics as your best friend and you will be able to compose posts/tweets effortlessly.