The Role of Reviews in Local SEO

When it comes to shopping online, be it software or a book, reviews matter a lot. You will be surprised to hear that 90% of customers say that their buying decision is influenced by online reviews. Acquiring positive business reviews is extremely important not just for companies selling products online, but offline business owners as …

SEO Challenges for E-commerce Sites-Part II

E-commerce has launched into the market in a big way, from shopping carts hosted on platforms like eBay, Shopify and WooCommerce to fully customized e-commerce websites. Unlike ‘normal’ websites, online stores face unique SEO challenges because they have limited content and opportunity through which to effect the most commonly known SEO techniques, which makes SEO …