The SEO industry is on the cusp of a massive, unprecedented disruption and transformation by voice. Among those who need to prepare themselves for this new wave are SEO specialists and owners of ecommerce websites. Voice is making the transition from a simple add-on to a novel way for us to interact with technology. It’s an entirely new arena of computing. Every forward-thinking brand and SEO expert team should stop wasting time and be at the forefront of this new trend. In fact, an increasing number of agencies have even began setting up teams dedicated to voice. Many industry experts believe …
Tag: ecommerce
Three Indispensable SEO Strategies for Improving Your Search Rankings in 2017
The SEO industry is among the most volatile as a result of the frequent changes made to the Google algorithm. What works for you today will certainly not be what works a few short months from now. SEO specialists need to always be alert of any announcements by Google regarding changes made to its constantly evolving search algorithm. Now that we’re getting into the last quarter of 2017, it is imperative that SEO specialists identify emerging trends that have an impact on their clients’ search rankings. Here are three important areas they need to look into. Rich answers Everyone wants …
These Are the SEO Trends to Stay on Top of as 2018 Draws Closer
The rate at which search engine optimization is evolving continues to increase with the passage of time. As we head into the last quarter of 2017, it is important that you start thinking about the how you’re going to maneuver and navigate through the digital marketing landscape in 2018. It is likely that a majority of the prominent SEO trends of this year will spill over into the upcoming year. Keeping abreast of new developments by Google is imperative if you are to stay ahead of or catch up with your fiercest competitors in your industry. Here are a few …
How Google Determines Whether Your Page is High Quality
As an ecommerce site owner, it’s in your best interest to know what factors Google takes into account when determining if a page is high or low quality. Once you figurethis out, you can come up with ideas for optimizing your site and remove poor quality pages from your site. What makes a page high/low quality? You probably have some idea of some of the aspects of a page that Google thinks make a high-quality page. Granted, the following list is not exhaustive. It does, however, highlight some of the aspects of your pages that you can optimize to improve …
The Role of Reviews in Local SEO
When it comes to shopping online, be it software or a book, reviews matter a lot. You will be surprised to hear that 90% of customers say that their buying decision is influenced by online reviews. Acquiring positive business reviews is extremely important not just for companies selling products online, but offline business owners as well. For example, a plumbing service provider may not have a website, but if he gets positive reviews on Yelp, then his business can boost significantly. Why reviews matter? They determine your rank on search engines (Google) and local search engines (Yelp, FourSquare) Play a …
SEO Challenges for E-commerce Sites-Part II
E-commerce has launched into the market in a big way, from shopping carts hosted on platforms like eBay, Shopify and WooCommerce to fully customized e-commerce websites. Unlike ‘normal’ websites, online stores face unique SEO challenges because they have limited content and opportunity through which to effect the most commonly known SEO techniques, which makes SEO much harder for them. Below are some aspects that present challenges for online store owners, as well as ways through which they can be overcome. Internal Linking Because multiple people handle e-commerce sites, especially as they grow larger, inconsistency in the internal linking strategy is …
SEO Challenges for E-commerce Sites-Part I
While search engine optimization can be a challenging field, it is much more so for an e-commerce site owner. You have to deal with constantly adding fresh pages and improving your inventory, and it gets difficult to stay on top of SEO as the site grows larger and multiple people handle it. Small changes to a site can have a large impact on SEO for a site hence you have to be careful for the small stuff on your e-commerce site to maintain high ranking status. Below are two aspects to be careful about: Product descriptions PDs are ecommerce site …
Important Tips for Entrepreneurs Running Ecommerce Sites – Part II
By improving the visibility of your business in the organic search engine rankings, you can attract more traffic that may end up buying your products and services. As you improve in rank, the traffic and potential benefits for your business also increase. These are a few important points to bear in mind for your business’s SEO strategy: Improve your content strategy Even if your site has been created only to sell your products and services, you must have a way to add high quality content regularly in order to earn the ‘freshness’ factor that search engines look for. You can …
Important Tips for Entrepreneurs Running Ecommerce Sites – Part I
It goes without saying that you cannot sell anything if consumers cannot find you. This is what makes search engine optimization especially important for small and new businesses that run e-commerce stores. Just like advertising outside a bricks and mortar establishment, SEO helps your target consumers know that there is a certain product/service you offer which they want. While there isn’t an overall strategy that works for every kind of startup business, there are tips that can help every business improve in some way. However, it is important for online ecommerce storeowners to carefully assess their businesses and come up …