Search engine optimization (SEO) has become a buzzword in online marketing and for many good reasons. If you are website owner, you appreciate the importance of high ranking on search engines. Business websites that rank highly on a search engine result page (SERP) have a better chance of staying afloat in the highly competitive internet platform.
According to Freely, conversion rates from search engines rate 10% higher than from social media. A study by imFORZA shows that 90% of online experiences start from search engines. If your website is not visible on search engines, it risks sinking into oblivion. This is where an SEO expert comes in handy.
These consultants have the expertise to get your website to the top of search engine result pages for your target keywords. Here are some other factors that make these experts integral in your company’s SEO strategy:
- Up-to-date SEO techniques: The digital marketing environment is fast-paced and as a website owner, you might not have the time to stay upto-date with the latest marketing trends. These consultants are well versed on trending SEO strategies including use of social media and 2D/3D animations among others.
- Clearly defined SEO strategies: Most online marketing campaigns fail because they are impulsively executed. You don’t have to join Instagram just because your competitor has joined Instagram. An SEO strategist analyzes your business model and objectives and then recommends the best techniques to implement. They will also lay out an evaluation plan to determine which SEO techniques are working and which ones are not. Your SEO specialist also comes up with a timeline for your website’s optimization.
- Online marketing budget: It is quite a task to market your website online and this makes creation of a budget a major concern. When you use an expert in this area, they will advise you on the most appropriate marketing techniques to suit your budget.
Search engine optimization is not a one-off project. Your SEO consultant will regularly review how well the strategy is working and inject new ideas to make it more effective. Your website will benefit immensely from this close monitoring. Main concerns such as loading speed and ease of navigation will be addressed in the process.