In today’s highly-competitive digital world, marketers must focus on developing remarkable content that would be serving an organization’s long-term requirements. They must garner natural links via a genuine and trustworthy amplification process. We understand that this process would include sharing your content across diverse social networking sites, others and owned newsletters, and also by contacting journalists and authors who could be benefitted by linking precisely to those articles.
The ultimate way of generating ongoing shareable content is via a blog. We understand that a blogging campaign that is done with perfection would necessitate more time, effort, discipline, patience, and of course, money. However high-quality blogs are the hallmarks of robust SEO. If more users and search engines can understand more and more of your content, you would soon establish a niche for yourself and gradually become an authoritative voice in your line of work or industry. Blogging involves long-term thinking for achieving success on a long-term basis.
As per https://searchengineland.com, practically all marketers have acknowledged the fact that blogs could prove to be an integral and powerful element of a search marketing campaign. This seems to be particularly true especially in the Business to the Consumer marketplace.
Brilliant blogging is just not merely a simple exercise. You would require a tremendous effort for generating high-quality content. This process would necessitate a content and overall search engine optimization stratagem along with highly-disciplined authors who seem to be highly-skilled and competent in both online and conventional writing techniques with mastery over the subjects. Here are 20 tips that were generated to turbocharge your blogging endeavours.
1) Know your Audience
Do not start writing till you are 100 percent sure about who the intended audience would be. While blogging for organizations with multiple services or products, you must identify your specific target audience for each blog.
2) Do Ample Keyword Research
Keyword research must be your top priority if you are thinking in terms of supercharging your blog post. You have the liberty to target numerous keywords. You must dedicate your efforts at learning proper keyword research and use the knowledge while doing keyword research for every word. Focus your attention on targeting a couple of primary keywords for every article.
3) Create Mind-Blowing Titles
Devote a lot of time into creating titles for your articles. The best titles would be great at:
- Creating curiosity
- Using numbers
- Asking funny questions
- Creating a feeling or sense of urgency
- Demonstrating ‘How to’ perform something.
4) Powerful Meta Description
If you fail to generate a Meta description, it would be auto-filled by the search engines, which is surely a loss of invaluable real estate. You could come up with a powerful message for supporting your amazing headline and boost CTRs to your unique story over those of your competitors.
5) Internal Linking
You must focus your attention on naturally using internal links within your blog and do not forget to include the perfect anchor text. Link internally to deeper content such as white papers and other blogs instead of contacting us page or homepage.
6) External Linking
You must attribute all used sources by linking externally to the respective pages. Use do-follow links and powerful anchor text. Ensure that the link is opening in a new window or tab.
7) Use Italics & Bold for Sending Robust Signals
Italics and bold would be grabbing the attention of the consumers and at the same time, sending signals to the various search engines that top priority is given to those specific phrases or the precise word.
8) Get into the Habit of Using Bullet Points
Bullet points make it more convenient for readers to understand and digest the content. Just like italic and bold text they indicate to the search engines, prioritized sections.
Your website must be mobile-friendly. Research, analytics, and statistics reveal that 65 percent of the traffic on an average to any website comes from mobile. Your blog must be optimized for mobile to avoid missing out on valuable readership.
10) Robust Technical Platform
11) You Must Act as a Storyteller
Always focus on telling a story since humans are known to thrive basically on storytelling. Every blog must necessarily tell a specific story and it must support the core story of your business or brand.
12) Must Be Appealing to All Five Senses
Do not write merely for visual appeal. Write with the intention of appealing to all five senses.
13) If You Are on a WordPress Website, Be Sure to Use Yoast
You must necessarily choose Yoast if you are a WordPress user. You have easy access to the free version that facilitates customizing your title tag and Meta description. It could help in creating XML sitemaps and it accurately comes up with the target keyword usage score.
14) Competitive Research
It is of pivotal importance to do ample competitive research to be fully aware of what marketing strategies they are using and even get an idea about the keywords they are targeting. Examine a blog that is ranking well for them and identify the precise keywords for which the blog is ranking so well. Accordingly, create much-improved content.
15) Don’t Plagiarize
Plagiarism is still plaguing content generated by in-house blog writers as well as freelancers. You simply cannot resort to copying pasting. All content would be scrutinized for plagiarism. You must create original content and must run your content through Copyscape to check plagiarism issues if any.
16) Create Content Keeping the End in Mind
You must know clearly what you are hoping to achieve in the end. Consider focusing on precisely what you wish to see happen. You must imagine what kind of reaction you want from the reader after reading your post.
17) Intro Must Be Attention-Grabbing
Meta description and title of the blog are surely important but the introduction to your blog content is surely no less critical. Your introduction must be attention-grabbing and must engage the reader. You need to create curiosity.
18) Use Short Paragraphs
Your content must be structured well into short and crisp paragraphs so that there is certainly more ‘air’ in between these paragraphs. The readers could be digesting the matter well without straining their eyes.
19) Focus on Using Simple Language
It is best to stick to simple but 100 percent grammatically error-free language. Unless you are writing for a precise target audience that necessitates the use of technical jargon, it is best to steer clear of such a thing while blogging. Keep the jargon to the bare minimum.
20) Use Themes Consistently
Themes are supposed to fortify the fundamental storytelling behind your blog. They would be providing entertainment for the readers. It is best to go on incorporating themes consistently into your content even though you are doing it subtly.
Your blog content would be getting a sure boost if you follow these easy tips religiously. Remember content is still the king and you need to create fascinating and engaging content that evokes curiosity.