A recent survey revealed that mobile search volume has finally crossed the desktop search volume globally, and the two leading search engines, Google and Bing, have made it clear that they love mobile friendly sites. Both the search engines display mobile friendly sites in the mobile SERP to help the customers find what they are looking for. All the SEO experts have expected this change in search volume, but when it is finally happening even some of the big brands are feeling the heat as they neglected their mobile SEO strategy. How important is mobile local search? Online retailers admit …
Month: August 2015
How to Gain better understanding of your audience through indirect Competitor analysis
Knowing the way your indirect competition is addressing your audience will help you better communicate and engage with it. Which content has the highest number of backlinks? What are their promotional strategies with websites, content marketing and social media? Given that you’re reaching to the same people, you will find elements that work well with your target audience, but you haven’t applied in your efforts. Indirect competitors’ events, concepts and trends can shed light on the best methods to increase audience engagement and hence improve your own strategies. In addition, you can borrow leaves about sales hooks and purchase triggers …
How analyzing Indirect Competition can fortify your Linking efforts
If you understand your audience better, you will be able to engage more meaningfully with it through your marketing and brand promotional efforts. We all know the importance of competitor analysis to SEO strategy development and planning – it helps you to know which techniques are effective with your audience as well as what your target market is currently responsive to. The same argument can extend to the study of your indirect competition. Your indirect competitors are businesses that target your audience, but selling different products and services from what you offer. For instance, if you’re in the business of …
Google Ranking Facts in Future: A World beyond Links
If Google implements the patent it acquired a few months ago, it will now rank pages based on the degree of factuality, rather than link-based popularity. The Google’s research team is still working on the product, known as Knowledge-Based Trust, and it will see websites ranked according to the level of accuracy of content posted. Exogenous and Endogenous Credibility Exogenous signals are those that originate outside a page or site, like its hyperlink structure. Endogenous signals originate within the page or site, and factual accuracy falls into this category. It is possible for web pages to have inaccurate content but …
B2B Keyword Research: It Is All about Guiding Customers
One of the key job responsibilities of a SEO professional is keyword research for enhanced optimization. There are many tools available in the market that make keyword optimization a lot simpler, but the question is; are you sure that you are doing the keyword research in the correct manner? Behavior of the customers has changed over the years and their purchase journey is far more complicated now than it was 5-6 years ago due to the overwhelming number of products/services providers in the market. Keyword research process of a B2B site is far more challenging than B2C sites because B2B …
Walnut Solutions Wishes You Happy Independence Day!!!
Independence Day is a good time to examine who we are and how we got here.
New Google CEO appointed as the Company moves into Alphabet Inc.
Sundar Pichai was named CEO of Google following the absorption of Google to become a division within Alphabet Inc. Google announced earlier this week the formation of its holding company, Alphabet Inc., which will be the 100% owner/parent company of Google from here henceforth. In addition, the co-founders Brin and Page will be President and CEO of Alphabet Inc., leaving day-to-day management of Google itself to Sundar Pichai, the newly appointed CEO. According to a post released and published in Marketing Land, the newly formed entity Alphabet Inc. will be comprised of these entities: Fiber (for internet access) Calico Google …
Are You Using These 5 Features of Google Analytics?
Google Analytics is one of the most powerful and resourceful web analytics tools in the world. It is used by millions of webmasters everyday to measure the performance of their SEO strategies. Great thing about Analytics is that not only it helps you measure conversions and sales, but you can also understand how web users surf your site, which pages they like the most and much more. Since it offers tons of features, newbie webmasters often miss some of them and fail to utilize Google Analytics properly. Today, I will talk about some of the less used, but highly useful …
4 Vital SEO Tasks that Can Be Mechanized
Search engine optimization is not an easy task and when you are taking care of multiple sites, things become even more difficult. You have to plan the keyword strategy, measure the web page ranks, create SEO reports and do a lot more other things to keep the clients happy. In order to make the jobs of SEO professionals easy, a number of SEO tools have been launched in the market. These tools help search engine optimization experts take care of critical tasks effortlessly. They not only save time, but also reduce the possibility of making silly mistakes. So, today I …
Building EDU Scholarship Links like Zip Zap Zoom
As a SEO expert you always keep on building links to improve Google rankings and with every new algorithm update; Google is becoming good at identifying the intention of building links. Sites performing unnatural activities are easily caught under radar resulting into manual penalty. In simple words, building quality links are must and today we are going to discuss on how we can build EDU Scholarship links in just a single day. What are EDU Scholarship Links? Few may call this as .edu, EDU or EDU TLDs – ultimate goal is to create a scholarship page on your(orclient) site and …