Monthly Archives: August 2015

Mobile Local Search: The Path to Success

Mobile Local Search: The Path to Success

A recent survey revealed that mobile search volume has finally crossed the desktop search volume globally, and the two leading search engines, Google and Bing, have made it clear that they love mobile friendly sites. Both the search engines display mobile friendly sites in the mobile SERP to help the customers find what they are…

How analyzing Indirect Competition can fortify your Linking efforts

How analyzing Indirect Competition can fortify your Linking efforts

If you understand your audience better, you will be able to engage more meaningfully with it through your marketing and brand promotional efforts. We all know the importance of competitor analysis to SEO strategy development and planning – it helps you to know which techniques are effective with your audience as well as what your…

Google Ranking Facts in Future: A World beyond Links

Google Ranking Facts in Future: A World beyond Links

If Google implements the patent it acquired a few months ago, it will now rank pages based on the degree of factuality, rather than link-based popularity. The Google’s research team is still working on the product, known as Knowledge-Based Trust, and it will see websites ranked according to the level of accuracy of content posted.…

B2B Keyword Research: It Is All about Guiding Customers

B2B Keyword Research: It Is All about Guiding Customers

One of the key job responsibilities of a SEO professional is keyword research for enhanced optimization. There are many tools available in the market that make keyword optimization a lot simpler, but the question is; are you sure that you are doing the keyword research in the correct manner? Behavior of the customers has changed…

New Google CEO appointed as the Company moves into Alphabet Inc.

New Google CEO appointed as the Company moves into Alphabet Inc.

Sundar Pichai was named CEO of Google following the absorption of Google to become a division within Alphabet Inc. Google announced earlier this week the formation of its holding company, Alphabet Inc., which will be the 100% owner/parent company of Google from here henceforth. In addition, the co-founders Brin and Page will be President and…

Are You Using These 5 Features of Google Analytics?

Are You Using These 5 Features of Google Analytics?

Google Analytics is one of the most powerful and resourceful web analytics tools in the world. It is used by millions of webmasters everyday to measure the performance of their SEO strategies. Great thing about Analytics is that not only it helps you measure conversions and sales, but you can also understand how web users…

4 Vital SEO Tasks that Can Be Mechanized

4 Vital SEO Tasks that Can Be Mechanized

Search engine optimization is not an easy task and when you are taking care of multiple sites, things become even more difficult. You have to plan the keyword strategy, measure the web page ranks, create SEO reports and do a lot more other things to keep the clients happy. In order to make the jobs…

Building EDU Scholarship Links like Zip Zap Zoom

Building EDU Scholarship Links like Zip Zap Zoom

As a SEO expert you always keep on building links to improve Google rankings and with every new algorithm update; Google is becoming good at identifying the intention of building links. Sites performing unnatural activities are easily caught under radar resulting into manual penalty. In simple words, building quality links are must and today we…