What an SEO Contract Should Include?

Whenever you are offering a professional service it is essential to provide a written contract to the client. A written contract ensures that both the service provider and client have a clear understanding of the services offered for the agreed payment. However, unlike any other business, SEO is a bit different because it is a …

This is 2015, but Link Building is not dead

There have been many articles and comments about the practice of link building, with some SEOs claiming that link building is dead, while others clinging to it. While links remain one of the most important factors for earning high ranking positions, whether or not link building is dead is not the question: link building is …

The Role of Reviews in Local SEO

When it comes to shopping online, be it software or a book, reviews matter a lot. You will be surprised to hear that 90% of customers say that their buying decision is influenced by online reviews. Acquiring positive business reviews is extremely important not just for companies selling products online, but offline business owners as …

SEO Challenges for E-commerce Sites-Part II

E-commerce has launched into the market in a big way, from shopping carts hosted on platforms like eBay, Shopify and WooCommerce to fully customized e-commerce websites. Unlike ‘normal’ websites, online stores face unique SEO challenges because they have limited content and opportunity through which to effect the most commonly known SEO techniques, which makes SEO …