A good brand should be easy to find; anytime a consumer thinks of a certain field, their name should be almost synonymous with the mention of the field/niche. Today, many companies have made noteworthy steps to get themselves noticed on social media, but SEO should still be a major consideration given that the search rates are nowhere near decline.
Below are a few social media tips that you can leverage to improve your SEO, as explained by SEO experts:
- What is trending is being searched for
If you already have a strong social media presence and are looking for the next big thing to take advantage of, you are poised to improve your SEO in addition to improving your relevance with your audience.
Jump on the upcoming trends by publishing high quality, relevant and related content, which wins your top search results once users begin searching and long before your competitors have even gotten in the game. Take it a step further by using a keyword search tool to identify highly-searched items surrounding that trend.
- Promote brand awareness
Strive for natural social encounters i.e. activities intended to promote sociality rather than sell things to your audience. In turn, this improves your SEO because as more people become aware of your brand they are likely to search for you on Google.
By becoming a reliable brand people are interested in, you raise your authority rating with Google which improves your chances of higher rankings. With more people connecting with your brand through social media and searching for you on Google, you improve rankings for your major content pieces compared with your competitors.
- Content marketing
The purpose of writing content is to get it read. By developing meaningful engagements with your audience, you’re setting yourself up for a social media following/community that will be interested in what you have to say. With an engaged audience in your social media networks, it will be much easier to move your content along and win the rewards of high traffic, links and social shares. This in turn will make your site rank higher on search results.