Trained SEO experts know how essential user-engagement is for a business website. If visitors do not land on your site or click away after visiting your home page soon, your rankings will drop in Google’s search results. There is no doubt about the same. Today, every search engine wants to provide the best user experience to the visitors. Google wants to provide users with the best information or answers when they visit a business website. If Google finds that your site is not serving the purpose, it will push down your website deeper in the SERPs and replace your site with a functional website that scores high with regard to user-engagement.
According to an article published on https://www.huffpost.com, a web page that is not optimized for the users and Google would experience a 70 percent loss of prospective visitors who prefer visiting another site instead of yours. In this age of digital marketing and cut-throat competition, you need to master the right SEO tricks to stay on top. There is no shortcut to it. With Google’s algorithms updates, SEO techniques change with it from time to time. For your better understanding, here are five SEO user-engagement tips. Learn why it is important for your business.
- Remove basic SEO mistakes
A website with technical issues will make your visitors annoyed. There is nothing more frustrating that technical problems inherent in your site. Let us explain this point with a suitable example. You are looking for some information such as the five best places to travel alone in the world. You find a link similar to your search and expect to get the answers to your question. Then, when you click on the URL, it displays a 404 error. Frustrating and disappointing!
If your visitors face the same technical issue, they will look for another website with the same information. Then, it means traffic and loss of sales for your business if you happen to be a tour operator. It also means a money loss for your business.
- Improve site speed and make it more responsive
If your product page loads too slowly, approximately 50 percent of your prospective buyers will click away and not buy from your company. Based on the findings of Unbounce, 25 percent of the visitors will go to a website that loads quickly. Remember that the internet audience has a very little attention span. They are impatient and always in a hurry. Therefore, if your landing page or product page takes several minutes to load, they will abhor your website and never to come back again. It means lost sales and revenue.
Your prospects will stay for a long time on your site and look for more information if they feel that they are not wasting their time waiting for your web pages to load.
- Create unique content
Your web pages must include useful, unique, and informative content that answer your visitors’ questions. You can design a website that has loads of how-to articles, videos, and blogs together with tooltips to keep your audience engaged. You can automate things on your site while presenting quality information to keep users hooked.
When you have a quality blog post or an explainer video that helps your potential buyers to perform their jobs in a better way and solve their problems, your website will become their favorite destination.
- Give your visitors a reason to engage with your site
Different people like different kinds of content to engage within a website. Some prefer text, while others like photos, audio, video, or infographics. A few people learn easily when information is presented visually than walls of text. For example, if you have a technical product to sell, use a video explaining the use of the item instead of writing the features that your audience may not grasp easily.
Videos with short texts can do wonders to improve user engagement, especially when you tap into a new market. Visuals will help to absorb dry information easily. Try this strategy and you’ll be surprised by the results.
Instead of posting a 2000-word blog, display your information with infographics with a crisp and succinct copy. Try to mix and match text and visuals and see how the metrics change on your business website.
- Improve site layout and navigation
There are businesses starting on a small-scale and growing faster. Now, that is good for a company’s revenue. Then, people look up to your site for new information all the time. When you are expanding your products or services, check frequently whether the overall site design and navigation seem logical for your targeted audience.
Ask your friend or an older member of your family to do a basic task on your website. If they cannot do so or fail to navigate to the right product page, your site needs a cleanup and simple navigation. You can categorize your products to make them look more organized on your website. Use simple menus, navigation buttons, and clear call-to-action to make things easy for your visitors. You can use breadcrumb navigation that tells you where a user is on your website.
Why These Things Matter for SEO and Business
If you remember the 2019 Google algorithm update, it was clear that search engines would pay more importance on websites that drive user engagement. Useful content and engagement levels matter to your targeted audience more than anything does. Google will use metrics to determine whether a website is following the latest algorithm updates and is being designed accordingly. Today more importance is on what users are looking for instead of solely focusing on SEO and search engines.
Take some time out of your busy schedule for researching on your targeted audience and creating the right content for them. Your users must be happy after visiting your website and that is what Google wants.
User-engagement matters in SEO. If you use the right design and integrate the features that make your site user-friendly and engaging, there is nothing like it.