There is the tendency of website owners to focus on one search engine optimization (SEO) strategy and forget all about the others. They are going to pay attention to something like say social media marketing and forget about link building. It is really a bad way of getting your site to rank favorably on search engines.
- A website is made up of so many elements and so is the search algorithm that is used by the likes of Google, Bing, Yahoo and other search engines. There are several factors that go into ranking the sites on search engines. This is why people spend sleepless nights trying to figure out how they are going to get their site to perform at its best on search engines.
- Since the search algorithm is not known to anyone, people are left to guess the strategies that they can use to get their sites to the top. Okay, they are more of educated guesses than ‘roll-the-dice’ kind of guesswork and this is where SEO experts come into the equation. Professionals in SEO work have been spending sleepless nights trying to assess the effect of various strategies on the performance of a website.
Years of research have revealed that SEO is a combination of very many strategies. There are some strategies that come and go. Others have been there for as long as search engines have existed. For instance, Google revealed that link building was at the heart of its search engine algorithm once upon a time. It might not be the primary element of consideration today but it still helps link your site to the best sites. The logic here is that ‘birds of a feather flock together’. You will not be found in the same link pool as spam sites if your site is a great one.
Social signals are also put into consideration when ranking websites. A majority of referrals comes from social websites. It is more complicated than it sounds but then that is why there are search engine experts to help you out. You need not wrack your brain trying to figure out which strategy is best suited for you.